SAP Promotes Custom BI App Sharing

In an effort to build awareness and implementation of its business intelligence offerings, SAP is touting custom-coded apps built on its BI platform.

SAP (NYSE: SAP) has launched a new partner and reseller program that the enterprise software giant says will help customers find affordable, custom analytics and business intelligence applications.

The new “Build-and-Sell” program lets SAP channel partners build, market and sell their own custom-built analytic applications that are based on SAP’s BusinessObjects business intelligence technology portfolio.

This is an about-turn for SAP, which previously encouraged its partners to reuse their own content to address their own market needs. Now SAP is looking to boost its own SAP PartnerEdge program by encouraging partners to make application and analytics content they develop available to others.

Through the build and sell program, SAP offers channel partners the means to extend their reach by marketing and selling their intellectual property — designed to industry or functional specifications — to other resellers with similar needs throughout the SAP ecosystem. It also gives resellers looking to expand to new markets immediate access to pre-built vertical and horizontal applications that they can sell.

“The new build-and-sell model presents a compelling value proposition for all parties — customers, partners and SAP,” said Fritz Neumeyer, SAP’s senior vice president for Volume Reseller and Services Partners. “This new approach supports partners in delivering repeatable and sustainable solutions that are quickly deployable for rapid return on investment. The solutions are built upon the power of partners’ industry or line-of-business expertise.”

Read the rest about SAP’s custom-built BI effort at Enterprise Apps Today.