SEATTLE — Wyndham Hotels & Resorts is working with Amazon Web Services (AWS) to upgrade its cloud infrastructure and deliver new guest services across its 21 hotel brands globally.
Wyndham, the world’s largest hotel franchising company, selected AWS as its preferred cloud provider, according to AWS this month.
The deal is part of Wyndham’s multi-year digital transformation and investment in technology that automates hotel reservations, supports its franchisees by helping simplify operations, and enhances the guest experience across Wyndham properties in over 90 countries.
The work will involve a range of brands, such as Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
The move will allow Wyndham to enhance business performance, reinvest about 45% of reduced data center operating costs, and shut down additional physical data centers, putting it on track to achieve its goal of running 90% of its infrastructure in the cloud.
Wyndham began working with AWS in 2018 when it was spun off from Wyndham Worldwide and needed to quickly set up its own IT infrastructure.
The expanded cloud presence through AWS is intended to allow Wyndham to focus on growing its core hotel franchise business, integrating new properties into its network, and help meet demand where it “arises post-pandemic during the peak summer travel season.”
For example, Wyndham will use AWS machine learning (ML) to help optimize over 90,000 daily rate changes across its roughly 9,000 hotels to help maximize occupancy rates that vary based on factors such as location, weather, and time of year. The ML tech will help Wyndham franchisees identify and offer the best rates, discounts, and stay rules for the geographic market, brand, and hotel.
Wyndham will work with AWS to develop new digital services for guests to automate check-in and lean on AWS partners to deliver customized offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment.
Wyndham is also planning to use AWS ML to drive demand with greater personalization and more timely and relevant guest offers.
The partnership will “create one-of-a-kind experiences” for guests and increase the company’s “operational efficiency” on a global scale, said Scott Strickland, EVP and CIO, Wyndham Hotels & Resorts.
“We’re positioned to scale our operations as different parts of the world begin to reopen,” Strickland said.
Strickland added that the “agility” Wyndham has gained in moving to the AWS cloud has helped it introduce new solutions and functionality for franchisees “in a matter of days rather than months.”