Tuesday, May 24, 2022

Helbiz Engages Oracle Cloud for Ghost Kitchen Operation

AUSTIN, Texas — The micro-mobility company Helbiz is using Oracle Cloud to support its industrial ghost kitchen in Milan, Italy.

The 21,500-square-foot ghost kitchen by Helbiz Kitchen brings together dishes from across Milan, from burgers to ice cream, by licensing from brands and preparing multiple cuisines in one location.

Helbiz Kitchen is using Oracle MICROS Simphony Point of Sale to help ensure orders get processed correctly and quickly out for customer delivery, according to Oracle this month.

Mobile application orders are then routed through Simphony to Oracle MICROS Kitchen Display Systems, helping ensure they’re queued, accurate, and prepped based on the promised delivery time. 

By centralizing all order transaction data on a single platform, coupled with embedded restaurant analytics and reporting, Helbiz Kitchen gets real-time updates on its revenue by concept, inventory, and labor costs.

With integrated inventory management, the brand avoids out-of-stock items, while delivering on its sustainability and waste-reduction goals. 

“The surge in online and app-based ordering has sped the adoption of ghost kitchens as a means to efficiently serve consumers looking to discover and enjoy a large spectrum of cuisines,” said Simon de Montfort Walker, SVP and GM of food and beverage, Oracle.

“With a highly complex kitchen, including multiple dining concepts across a large footprint, organization and fast access to information was the key to success for Helbiz Kitchen.”

Paolo Scocco, COO of Helbiz Kitchen, said that as the brand expands in Italy, Europe, and the U.S., it needs a cloud solution that can “easily integrate with our mobile app and loyalty solutions at scale.”

The Oracle platform is “the central hub from which all business systems are informed,” Scocco said.

“With embedded analytics, our transaction data will refine day-to-day decision making and long-term business strategies,” he said.

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