SEATTLE — Discovery is extending its strategic relationship with Amazon Web Services (AWS) to support its “ongoing transformation in the cloud.”
As Discovery’s “preferred” cloud provider, AWS is powering the vast majority of the company’s infrastructure needs to deliver its discovery+ on-demand streaming video service, digital services, and over 450 linear TV channels, or traditional scheduled programming, to viewers around the world, according to AWS last month.
Discovery uses the “breadth and depth” of AWS services to provide discovery+ viewers with enhanced viewing experiences that are personalized to consumption habits.
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For instance, Discovery is the largest media and entertainment user of Amazon Personalize, AWS’ machine learning (ML) service that allows developers to create real-time and personalized user experiences at scale.
Discovery uses Amazon Transcribe across its linear broadcast channels and streaming services to generate closed captions. Amazon Rekognition is used to extract and tag video content with metadata to provide viewers with a searchable video library and more personalized recommendations.
To deliver over 8,000 hours of original live and on-demand programming each year, Discovery uses numerous AWS Media & Entertainment Services: AWS Elemental MediaConnect, AWS Elemental MediaLive, and AWS Elemental MediaPackage manage Discovery’s video transport, preparation, processing, and delivery behind the scenes.
AWS is also the official cloud, artificial intelligence (AI)/ML and deep learning provider of Discovery Sports Events. For instance, Discovery will use AWS to provide stats to fans through the app and broadcast in “a simple and compelling format.”
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“Discovery is home to some of the world’s most iconic media brands, and AWS makes it easier than ever for its viewers to access, identify, and engage with the content they love,” said Kathrin Renz, VP of business development and industries, AWS.
Avi Saxena, CTO, direct to consumer, Discovery, said AWS provides “the unparalleled portfolio of services, global infrastructure, and proven performance we need to reliably deliver our premium content at scale to Discovery viewers all over the world.”Discovery is extending its strategic relationship with Amazon Web Services (AWS) to support its “ongoing transformation in the cloud.”
“Running on AWS, we have the agility and elasticity we need to deliver quality viewing experiences for peak events, like the Olympics, as well as scalable machine learning capabilities to deliver meaningful personalization to viewers, so they can get the most value out of their subscriptions,” Saxena said.
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AWS’ latest cloud engagements
AWS recently signed several other new or expanded cloud agreements with major clients in a variety of markets.
For instance, AWS’ latest cloud deals include ones in the airline sector with United Airlines, financial sector with Nasdaq, and semiconductor sector with NXP Semiconductors.