Google Cloud Launches Unified Data Platform with Analytics Hub, Dataplex and Datastream

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SUNNYVALE, Calif. — Google Cloud is unveiling three new products in its portfolio to create a unified data platform.

Google Cloud launched its Analytics Hub for data sharing, Dataplex for data management and Datastream for real-time data replication at its inaugural Data Cloud Summit last week, according to the company.

Google developed the set of products to help enterprises that are “grappling with” how to centrally manage their applications and integrate data in real-time as they contend with “sprawling” data: across databases, data lakes, data warehouses, data marts and on-premises and in multiple clouds

Organizations estimate the average cost of poor data quality is $12.8 million per year, according to a recent survey by Gartner.

The unified data platform is designed to help enterprises “break free from data silos” and “improve decision making, innovate faster and elevate customer experiences,” according to Google. 

“Data must be thought of as an ability that integrates all aspects of working with it,” said Gerrit Kazmaier, VP and general manager of databases, data analytics and Looker, Google Cloud.  

“Every industry is accelerating their shift of being digital first as they recognize data is the essential ingredient for value creation and the key to advancing their digital transformation.

Kazmaier said Google Cloud is committed to helping customers “future-proof their business.”

See more: Best Data Quality Tools & Software

The three-part unified data platform by Google Cloud is built for the “full data life cycle”  — from the systems that run an enterprise to the artificial intelligence (AI) and machine learning (ML) tools that predict and automate its future.

Details on each product in the unified data platform are below:

Analytics Hub

A preview of the data sharing product is “coming soon.”

  • Create, curate and manage analytics exchanges securely and in real-time 
  • Share data and insights securely, including dynamic dashboards and machine learning models, inside and outside an organization
  • Combine enterprise data sets with unique Google, commercial, industry and public data
  • Builds on BigQuery’s sharing capabilities


The data management product is available in preview. 

The credit reporting bureau Equifax is an early user of Dataplex.  

  • An integrated analytics experience, with “the best” of Google Cloud and open source, to curate, secure, integrate and analyze data at scale
  • Automated data quality for data scientists and analysts to address data consistency across tools to unify and manage data without data movement or duplication 
  • Built-in data intelligence with Google’s AI and ML capabilities for less time on infrastructure complexities and more time on business outcomes 


The product for real-time data replication is available in preview.

Major League Baseball and Schnuck Markets are early users of Datastream. 

  • Server-less change data capture (CDC) and replication service 
  • Replicate data streams in real-time from Oracle and MySQL databases to Google Cloud services, such as BigQuery, Cloud SQL, Google Cloud Storage and Cloud Spanner 
  • Power real-time analytics, database replication and event-driven architectures

See more: Public Cloud Computing Providers

Cloud computing market

The global cloud computing market size is expected to grow from USD $371.4 billion in 2020 to USD $832.1 billion by 2025, at a compound annual growth rate (CAGR) of 17.5% during the period, according to a report by MarketsandMarkets.

The top geographic market driving the growth is the Asia Pacific region, with demand being led by software as a service (SaaS), infrastructure as a service (IaaS) and platform as a service (PaaS), the report says.

China is the top country pushing growth in the region through several sectors: banking, financial services, manufacturing and telecommunications.

Cloud platforms

These are some of the other top companies in the cloud platform market:

  • Amazon Web Services (AWS)
  • Microsoft
  • IBM
  • Oracle
  • Alibaba
  • VMware
  • Lumen
  • Tencent

See more: Top Cloud Management Platforms

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