Wednesday, July 6, 2022

Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Snow Leopard vs. Windows 7: A Marketing Battle Royal

A few weeks back I had a chance to meet with the new marketing team for Windows 7 and it is the most competent, in...

How Apple is Causing the Death and Rebirth of the PC

What’s interesting about the Mac vs. Windows advertising campaign is that Apple was able to segment out their product from the PC group and then...

How IBM and Apple are Kicking Google’s and Microsoft’s Butt

Right now IBM and Apple are at the top of their game. Microsoft has just closed one of the worst quarters in its history, and...

Can Social Media Help Discover Customer Preferences?

It often strikes me how few times vendor decision makers actually talk to the people who use their products.I don’t mean talk to the people...

How Google will Fumble Chrome OS

Google has correctly assessed Microsoft’s weaknesses with Windows in its Chrome OS attack. But having a good strategy doesn’t assure success – it is simply...

Can Dell’s Web Gadget Beat the iPhone?

I know about as much about this rumored Dell handheld gadget as you do, which means I don't know much. But this leaves me...

IBM’s Revenge on Sun and Microsoft’s Brush with Reality

There are a couple of things I think are interesting this week. The first is watching Sun pass into history and weighing which company...

Tech Follies: Laptop Batteries, Netbooks, and Investor Funny Money

When you see a battery benchmark on sales collateral or at point of purchase you generally see something called "MobileMark." Everyone in the industry knows this...

EMC, Google, and the Enterprise Market

One of the interesting (though increasingly tedious) parts about having been a long-term tech analyst is seeing the same mistakes made over and over again....

Does Apple Have PC Envy? (or Netbook Envy?)

Watching the latest Apple commercials you have to wonder if Steve Jobs is really coming back. Microsoft is actually running a better campaign (how...

How Oracle-Sun Could Use Google to Become New IBM

There are several paths that Oracle could take to fully utilize the assets they are acquiringfrom Sun to become more dominant. The most obvious is to simply become...

Inside Intel’s Top Secret Lab

Intel's Lab in Oakland is almost never shared with analysts or reporters and appears intentionally placed at a location that seems both dangerous to get...

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