Sunday, May 29, 2022

Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Windows 7 Survey: Apple Will Miss Vista

This is a big change from Windows Vista where basically every company said, “We aren’t deploying and you can’t make us!” Laura DiDio over at ITIC...

Video Conferencing: Why Isn’t It More Successful?

Ever since Cisco moved to buy buy video conferencing firm Tandberg last week I’ve been thinking about this technology area. This was one of the first...

HP, Intel, Greenpeace and Saving the Planet

The concept of green flows through much of what we do right now because we can see the ice caps melting, the pollution growing, and...

Should Employees Use Their Own PCs?

Over the last several weeks I’ve been looking at PC sales numbers and the corporate market appears to be in a tailspin.While the vendors seem...

Snow Leopard vs. Windows 7: A Marketing Battle Royal

A few weeks back I had a chance to meet with the new marketing team for Windows 7 and it is the most competent, in...

How Apple is Causing the Death and Rebirth of the PC

What’s interesting about the Mac vs. Windows advertising campaign is that Apple was able to segment out their product from the PC group and then...

How IBM and Apple are Kicking Google’s and Microsoft’s Butt

Right now IBM and Apple are at the top of their game. Microsoft has just closed one of the worst quarters in its history, and...

Can Social Media Help Discover Customer Preferences?

It often strikes me how few times vendor decision makers actually talk to the people who use their products.I don’t mean talk to the people...

How Google will Fumble Chrome OS

Google has correctly assessed Microsoft’s weaknesses with Windows in its Chrome OS attack. But having a good strategy doesn’t assure success – it is simply...

Can Dell’s Web Gadget Beat the iPhone?

I know about as much about this rumored Dell handheld gadget as you do, which means I don't know much. But this leaves me...

IBM’s Revenge on Sun and Microsoft’s Brush with Reality

There are a couple of things I think are interesting this week. The first is watching Sun pass into history and weighing which company...

Tech Follies: Laptop Batteries, Netbooks, and Investor Funny Money

When you see a battery benchmark on sales collateral or at point of purchase you generally see something called "MobileMark." Everyone in the industry knows this...

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