TICINO, Switzerland and AUSTIN, Texas — The luxury fashion retailer Bally is deploying software by Oracle to help improve customer service.
Bally is replacing its more than 500 point of service (POS) systems with Oracle Retail Xstore Point-of-Service and Oracle Retail Xstore Office across 18 countries, according to Oracle last month.
Accenture, an Oracle PartnerNetwork (OPN) member, will lead the strategic, multinational deployment and oversee the change management process.
The software’s reference library offers built-in processes and retail-specific best practices that will support a successful roll-out and ongoing support by Bally’s small IT team.
With the mobile Oracle software, Bally associates will have easy access to the data they need to understand customer preferences better and move freely to help customers find the merchandise they are seeking—be it in-store or online—and check-out with ease.
Technology plays a key role in helping Bally align with customers’ ever-changing preferences and deliver the service and experiences its customers expect.
“The boutiques are a real destination, where customers can enjoy a personalized shopping experience, interact with the sales staff, and feel the quality of the products first-hand,” said Nicolas Girotto, CEO of Bally.
“With the Oracle retail POS solutions, store associates will always be able to guide the customers throughout the shopping experience, offer first-class omnichannel services by combining physical and digital experiences, and process payments quickly.”
“When we embarked on the selection process, we were looking for a technology provider who could deliver against our vision and our reality of today. We believe Oracle can do both in the timeframe we need to support the business,” Girotto continued.
“As the consumer landscape continues to evolve, retailers need to manage the pace of change while keeping the customer at the core of their operations. At Oracle, we are focused on delivering a platform that delivers agility, scale, and operational excellence retailers need to do exactly that,” said Mike Webster, senior vice president, and general manager, Oracle Retail.
“Our strategy is to build a platform that allows retailers like Bally to leverage our pre-built integration capabilities and common data model so they can focus on growing their business with Oracle.”