SHARE

Appraising Your Investment In Enterprise Web Analytics

Forrester: This Forrester study commissioned by Google made five key findings: Free Web analytics take residence within the enterprise. A staggering 53% of enterprises surveyed currently use a free technology solution as their primary Web analytics tool, and 71% use free tools in some capacity. The merits of free are compelling. Among respondents currently paying […]

Written By

DS

Datamation Staff

Dec 17, 2009

Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Forrester: This Forrester study commissioned by Google made five key findings:

Free Web analytics take residence within the enterprise. A staggering 53% of
enterprises surveyed currently use a free technology solution as their primary Web
analytics tool, and 71% use free tools in some capacity.

The merits of free are compelling. Among respondents currently paying for their primary
Web analytics tools, 66% would consider displacing them with a free alternative.

Balancing costs and benefits requires introspection. We found that 52% of
practitioners employing both free and fee-based solutions fail to effectively use more than
half of the capabilities offered by their tools.

Reliability and ease of use are characteristics that enterprises crave.

Organizations are approaching a point of inflection. Nearly two-thirds of enterprises
would abandon their current Web analytics provider given the right circumstances.

Ethics and Artificial Intelligence: Driving Greater Equality

FEATURE | By James Maguire,
December 16, 2020
AI vs. Machine Learning vs. Deep Learning

FEATURE | By Cynthia Harvey,
December 11, 2020
Huawei’s AI Update: Things Are Moving Faster Than We Think

FEATURE | By Rob Enderle,
December 04, 2020
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era

ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
Key Trends in Chatbots and RPA

FEATURE | By Guest Author,
November 10, 2020
Top 10 AIOps Companies

FEATURE | By Samuel Greengard,
November 05, 2020
What is Text Analysis?

ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI

ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics

ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
The Super Moderator, or How IBM Project Debater Could Save Social Media

FEATURE | By Rob Enderle,
October 16, 2020
Top 10 Chatbot Platforms

FEATURE | By Cynthia Harvey,
October 07, 2020
Finding a Career Path in AI

ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
CIOs Discuss the Promise of AI and Data Science

FEATURE | By Guest Author,
September 25, 2020
Microsoft Is Building An AI Product That Could Predict The Future

FEATURE | By Rob Enderle,
September 25, 2020
Top 10 Machine Learning Companies 2021

FEATURE | By Cynthia Harvey,
September 22, 2020
NVIDIA and ARM: Massively Changing The AI Landscape

ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
Continuous Intelligence: Expert Discussion [Video and Podcast]

ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
Artificial Intelligence: Governance and Ethics [Video]

ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI

FEATURE | By Rob Enderle,
September 11, 2020
Artificial Intelligence: Perception vs. Reality

FEATURE | By James Maguire,
September 09, 2020

SEE ALL
ARTICLES

DS

Appraising Your Investment In Enterprise Web Analytics

Datamation Staff

Recommended for you...

Company

Categories

Appraising Your Investment In Enterprise Web Analytics

RELATED NEWS AND ANALYSIS

Datamation Staff

Recommended for you...

Company

Categories