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||Lessons learned about using PDAs in the corporate environment|
Using a personal digital assistant on the job has produced an unexpected bonus for Christine Snodgrass, an account executive with fuel sales company Grenley-Stewart Resources. When Snodgrass used to make a sales call carrying a briefcase overflowing with papers and books, she was immediately treated with suspicion. Now, however, with all this information stored on her handheld device, customers “don’t have a clue, and their guard is down,” says Snodgrass, in Tacoma, Wash. “That makes it so much easier to cold call and to approach potential customers.”
The past year has seen explosive growth in sales of personal digital assistants (PDAs)–pocket-sized computers traditionally used to store personal data such as appointments, lists, and calendars. But PDAs also are making inroads into the corporate world–and creating headaches for some IT managers.
“It’s thrown another wrinkle in,” says Mitchell Sheean, IT manager at Grenley-Stewart, referring to the fact that handhelds are just one more device for his department to manage and support.
According to Forrester Research Inc., of Cambridge, Mass., the PDA’s move into the corporate space has not always been graceful. Last fall, when Forrester polled 50 Fortune 1000 companies on their IT purchases for its report “Managing Device Chaos,” analysts found that 92% of employees had PDAs for their own use, but that most of these devices were unsupported by corporate IT departments. IT managers in general are a little wary of handhelds, the report concluded, because they add another client device to an often complicated mix.
Still, the attraction of handheld computing in business is clear–salespeople and other mobile workers can travel with all of their company’s information, as well as with their calendars and to-do lists in their pockets. Some of the newest devices feature full keyboards and screens, and include access to e-mail and the Web, letting mobile workers stay connected to the office without setting up a laptop.
|Gregory Stewart, CEO at Grenley-Stewart Resources, says having current pricing information at hand decreases the time it takes to close a deal.|
PDAs are the mighty-mights of the ever-growing mobile computer market. Last year, sales of handheld devices topped 3.9 million units, a 61% growth over the previous year, according to Dataquest Inc., of San Jose, Calif. And sales are expected to continue to skyrocket. Forrester Research predicts that 10.5 million units will sell by 2002, with 76% of those PDAs being used in business.
“It’s definitely the future,” says Grenley-Stewart’s Sheean.
Embracing the inevitable
As more and more IT managers recognize the potential benefits PDAs offer, they are learning to embrace them as business tools. Indeed, companies such as Grenley-Stewart are issuing PDAs to their mobile staff and allowing them to download information from corporate intranets.
Grenley-Stewart issued PalmPilots from the Palm Computing Division of 3Com Corp., to its 10 salespeople a year ago. The handhelds were initially used in a traditional way–to store information on their truck-driver customers and keep track of appointments. But soon the account reps were using the devices to access timely pricing data on the company’s Web site, enabling them to cut in half the time it took to close a sale. The sales reps simply put their PDA into a “cradle” at a PC, and run a sync program, which downloads the information from the company’s Web site and ensures the information on the PDA and PC are updated and match.
According to Snodgrass, the time it takes to close a deal has gone from about a week to a day.
“With their PalmPilots, salespeople now have the price information they need at hand. That decreases the time it takes to close the deal,” says Gregory Stewart, Grenley-Stewart’s CEO.
In the old days, before their PDAs, salespeople at Grenley-Stewart would start wooing a new client by getting a list of the driver’s locations. They would then go back to the office and enter each location into the company’s intranet, get the latest fuel prices, and then report back to the customer. The process was long and unwieldy, according to Snodgrass.
To address this problem, about six months ago, Grenley-Stewart’s Sheean set up a system where salespeople download up-to-date pricing information from around the country right into their PalmPilots. Today, before she hits the road, Snodgrass downloads the latest pricing information, along with maps and directions to each of the company’s 1,400 fueling stations nationwide.
“Now when I go to a prospect, I have all the newest pricing information on hand,” says Snodgrass. “They can make a decision right there.”
The middleware solution
Sheean connected the PDAs to Grenley-Stewart’s intranet using the AvantGo 2.0 middleware product from AvantGo Inc., of San Mateo, Calif. The first version of AvantGo, which Grenley-Stewart uses, is essentially an offline Web browser for Palm OS-based PDAs. AvantGo grabs and caches all the pages on a Web site, and the contents are loaded into the PDA.
“AvantGo works with a Web site and [synchronizes] your computer to your palm device,” says Sheean. “When you tell the AvantGo software to load a channel, you tell it to basically load a Web page.”
The new version of AvantGo, which was released in Sept. 1998, includes a server that sits between the PDA user and the enterprise data.
Of his setup at Grenley-Stewart Sheean says, “Using AvantGo made [accessing applications and information on the corporate server] a pretty simple process.”
Ultimately, the company would like to issue PDAs to all its customers (truck drivers) so they can download current prices and maps to the nearest fueling stations, according to CEO Stewart.
The eyes have it
Handhelds also have taken hold in the medical community, where doctors and medical students are using them to track patients and keep up-to-date on current research. At the Medical University of South Carolina (MUSC) Department of Ophthalmology, Storm Eye Institute, in Charleston, residents are using the Palm III from 3Com Corp. to help keep track of the vital information they need to gain accreditation. MUSC’s 12 residents have to document that they’ve seen a certain number of patients and performed a certain number of procedures before they can be accredited by the American Academy of Ophthalmology.
Until recently, the residents documented each of their cases by writing information on a piece of paper and handing it to a secretary who typed it into a Microsoft Corp. Access database. However, as the number of patients and procedures increased, the system became unmanageable.
“A year ago, the system collapsed,” according to Dr. John Moran, the senior resident in charge of the program in Charleston. It was too difficult for one data entry clerk to keep up with, he notes.
As a self-proclaimed “computer guy,” Moran began looking for alternatives to the school’s paper-based system. At first he considered scan-tron sheets, which are similar to the answer sheets used on standardized tests. For each patient that residents saw, they would fill in a space with a #2 pencil and then scan it into the central computer. But he found them to be expensive: Moran was told it would take thousands of dollars to get up and running. He also found out that this system would be fairly inflexible, because he would need to create forms with fields for each situation (i.e., each procedure). Moran hit upon the Palm III after researching handhelds on the Web. He liked the idea of using them because residents could easily keep track of their appointments and class schedules, and because of the input device–a special pen.
“We experimented for about three months then implemented the program departmentwide in about Sept. 1998,” Moran says.
After selecting the device, Moran couldn’t find PDA software that exactly suited the school’s needs, so he wrote a program using Satellite Forms software from Puma Technology Inc., a data entry program that allowed the residents to fill out a form on each patient. He teamed up with Pen Computer Solutions Inc., an independent software developer in Rockville, Md., to help refine the form and to write the program to transfer the data from the PDAs to the department’s central Access database.
“Within a day, every body was using the PalmPilot,” Moran says.
According to James Byrnes, the IT network support manager at the school, setting up the PDA system was “the easiest thing in the world.” He set up one desktop system in the library that is available to the residents 24 hours a day. Byrnes also created password accounts for each resident and set up the application so that when the residents synchronize their PDAs, their data goes straight to the Access database. At the same time, the residents’ calendars are synchronized with the centralized Microsoft Corp. Outlook calendar where required meetings, lectures, and other scheduling data is kept.
Byrnes has secured and backs up the database regularly, and so far, has not encountered one hitch. The only thing he worries about is if residents lose or break their PDAs. To prevent that kind of crisis, Byrnes has four or five extras on hand.
“It’s cheaper than having to hire someone to do data entry,” Byrnes says. “We saved money the minute we bought them.”
Entering all of the required information about a patient or procedure now takes residents about 10 seconds. At the end of the week, the residents synchronize their PDAs to the central database and get an instant report of their progress.
“The quality of the data is so much better,” Moran says. “When residents leave, and have to document their experience, they have this report of every patient they’ve seen and every procedure they’ve performed.”
Don’t ask, don’t tell
Even when companies are not issuing PDAs, the devices are still becoming a part of the corporate landscape. Just ask Tedd Riggs, a telecommunications engineer at Seattle-based Ericsson Corp., a major supplier of telecommunications equipment, such as cellular radio, private radio (for utility companies, police, etc.), and fiber optics. Riggs “loves toys,” and owns several PDAs, including an HP Jornada 420 PPC, a Phillips Nino 312, and a Clio from Vadem Inc., of San Jose, Calif.
Riggs uses these handhelds for a variety of tasks, from keeping track of his schedule, to picking up e-mail and doing his expense reports. He also uses his Clio to connect directly to his company’s intranet to download brochures, data specs, price lists, and even Microsoft Corp. PowerPoint presentations.
He connects to the corporate intranet either by dialing directly into the Internet, which connects to the intranet, or while hooked up to a PC already on the LAN and using the PDA as a remote drive to access required documents.
As much as Riggs loves his handhelds, the IT department at Ericsson discourages their use at work. “Our IT department doesn’t support them in any way, shape, or form,” Riggs says. “They think they’re toys.”
Part of the problem, Riggs says, is that employees have a range of devices running different operating systems, including Palm OS and several versions of Windows CE, making it difficult for IT to manage the handhelds. As it stands now, Riggs and Ericsson’s IT staff have a tacit agreement–they don’t sanction his use of the PDAs, and he doesn’t ask for support.
“I kind of do it under cover,” Riggs says. //
|Valle Dwight, based in Northampton, Mass., is a contributing editor to FamilyPC magazine.|