SHARE
Facebook X Pinterest WhatsApp

Comdex Postponed, Looking for Answers

Officials at MediaLive International, Inc., the company in charge of the once-mighty Comdex trade show, announced it planned to postpone this year’s Las Vegas event and focus on rebuilding it in time for next year. With the economic downturn of the past several years, attendance at the seminal tech trade show had withered. That, coupled […]

Written By
thumbnail Jim Wagner
Jim Wagner
Jun 24, 2004
Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Officials at MediaLive International, Inc., the company in charge of the once-mighty Comdex trade show, announced it planned to postpone this year’s Las Vegas event and focus on rebuilding it in time for next year.

With the economic downturn of the past several years, attendance at the seminal tech trade show had withered. That, coupled with falling exhibitor attendance from companies that decided to hold their own specialized shows, took much of the flair out of the show’s popularity.

Originally scheduled for October, Comdex’s hard times began in recent years. Key3Media Group, Inc., filed for Chapter 11 bankruptcy and had to restructure $372 million in debt in 2003. The company emerged from bankruptcy courts as MediaLive.

When MediaLive came out of bankruptcy, it announced plans to rebuild the convention as a business-to-business show, paring down the show’s attempts to be all tech to all people. In 2003, 40,000 attendees showed up and many of the exhibitors were smaller companies, a far cry from the 200,000 that have attended past conventions. But, according to the company’s president and CEO, Robert Priest-Heck, exhibitor interest was tepid in 2004, prompting the cancellation.

”While we could still run a profitable Comdex this year, it does not benefit the industry to do so without broader support of the leading technology companies,” Robert Priest-Heck, MediaLive president and CEO said in a statement.

To mollify exhibitors, MediaLive launched an advisory board in April to further focus the scope of the event going and getting suggestions. Made up primarily of publishing companies, consultants and analysts, it has since morphed into a board comprised of IT vendors — the ones who pay for the pricey exhibitor booths at Comdex.

According to officials, companies like Microsoft, AMD, Oracle , Dell, Intel and Cisco will help chart Comdex’s future.

Officials at MediaLive could not be reached at press time to answer whether the company will court customer input. Also not available were officials from Dell and Cisco to comment on their goals for a revamped Comdex.

While the U.S. event has been cancelled, officials say the five international Comdex shows — Brazil, Korea, Scandinavia, Saudi Arabia and Greece — will run as advertised.

Comdex 2005 is planned for Nov. 13-17 in Las Vegas’ Convention Center.

Editor’s note: The publisher of this site, Jupitermedia Corp., competes with MediaLive International in the IT trade show space.

This article was first published on InternetNews.com.

  SEE ALL
ARTICLES
 

Recommended for you...

4 Popular Master Data Management Implementation Styles
Drew Robb
Aug 22, 2023
IBM Migrating to SAP Cloud ERP
Chris Ehrlich
Jun 7, 2022
Microsoft Adopting SAP Cloud ERP Software
Chris Ehrlich
Apr 20, 2022
Panasonic Implementing Oracle Cloud ERP Software
Chris Ehrlich
Mar 14, 2022
Datamation Logo

Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.