Cloud
SHARE
Facebook X Pinterest WhatsApp

EMC Ramps up for Private-Public Cloud

I’m at EMC’s analyst event in Boston this week and it’s an interesting event. One of the compelling stats that they shared: approximately 18% of large companies are choosing to build their own public cloud because they feel they can do it better and cheaper than services like Amazon Web Services can. EMC is moving […]

Written By
RE
Rob Enderle
Oct 31, 2013
Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

I’m at EMC’s analyst event in Boston this week and it’s an interesting event. One of the compelling stats that they shared: approximately 18% of large companies are choosing to build their own public cloud because they feel they can do it better and cheaper than services like Amazon Web Services can. EMC is moving on this opportunity with a solution called “Project Nile” and I think the trend is very interesting. Let me explain.

Private vs. Public Cloud

Unless you’ve been living under a rock in the IT space you likely know this: private cloud efforts have advantages that include compliance, security, and IT oversight. Disadvantages include cost, inflexibility, and bureaucratic red tape. These services are supplied and managed by IT, using technology generally purchased through third parties.

Cloud Storage and Backup Benefits

Protecting your company’s data is critical. Cloud storage with automated backup is scalable, flexible and provides peace of mind. Cobalt Iron’s enterprise-grade backup and recovery solution is known for its hands-free automation and reliability, at a lower cost. Cloud backup that just works.

SCHEDULE FREE CONSULT/DEMO

Public cloud efforts have advantages that include cost, ease of deployment, and a lack of required red tape. Disadvantages include a lack of security or compliance, uneven reliability, and lack of integration with systems on premise.

Private Public Cloud

The idea of a private public cloud is basically a hybrid to get the best of both approaches. Because the solution is created by IT, it is compliant and secure (it is also on premise). It is easy to use and set up using tools similar to what services like AWS uses. Generally only available to large companies, this kind of a service provides an internal competitor to AWS. It assures that IT isn’t gradually replaced by an AWS-like service and that the unique needs of the corporation are met.

Avoiding the Recurring Death of IT Problem

This trend recurs every decade or so. The last big move was when PCs flooded companies, and line organizations figured out they could deploy financial, HR, and sales management systems far more quickly and easily on PCs than on mainframe and midrange computers.

At Dataquest we did a study in the early 90’s that clearly showcased that the vast majority of these efforts turned out to eventually be more problems than they were worth. IT gradually took over and the applications were pulled off the desktop and put on servers.

It turned out that even the cost savings were often a myth. Overwhelming the perceived savings: data loss (often due to equipment theft or hard drive failures), the unreliability of those early PC and workstation systems, and costs connected with employee churn.

We see the same thing now with cloud services. Line is flocking to them but they aren’t really up to utility standards, government organizations like the NSA appear to be mining them, and they don’t appear to have adequate protection against outages. For instance, a power outage at Amazon took down a large number of firms. Yet the trend to use services like this appears to be accelerating. Like before, I expect we’ll find that many firms won’t get the benefits they anticipated and may get a number of problems they didn’t anticipate.

Wrapping Up: Customer Centric Fix

We talk about all of this as if it is a technology problem and it isn’t really. It is a customer care problem and when these cycles occur it is largely because IT’s customers have become frustrated with IT.

And much like the initial move to PCs, the move to the public cloud is an effort by line employees to fire IT because they are dissatisfied customers. Solutions like EMC’s Project Nile can certainly help, but if IT doesn’t understand that the problem is their lack of focus on their line customers no technology will be good enough.

At the core of the effort has to be a process to understand why these customers are unhappy and to make sure that problem is corrected during the process. Only then can a tool like Project Nile help assure that Line employees don’t vote IT off the corporate island.

  SEE ALL
CLOUD ARTICLES  
RE

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Recommended for you...

thumbnail 15 Top Cloud Computing Companies: Get Cloud Service In 2025
Cloud
15 Top Cloud Computing Companies: Get Cloud Service In 2025
Kashyap Vyas
Aug 25, 2025
thumbnail Top 10 Managed Service Providers (MSPs) for 2025
Cloud
Top 10 Managed Service Providers (MSPs) for 2025
Kashyap Vyas
Aug 25, 2025
thumbnail Common Data Visualization Examples: Transform Numbers into Narratives
Big Data
Common Data Visualization Examples: Transform Numbers into Narratives
Liz Ticong
May 20, 2024
thumbnail 9 Best AI Certification Courses to Future-Proof Your Career
AI
9 Best AI Certification Courses to Future-Proof Your Career
Kezia Grace Jungco
May 15, 2024
Datamation Logo

Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.

facebook
youtube
x

Company

About us Contact us Advertise with us

Categories

Trends Big Data Data Center AI Cloud Applications Mobile Open Source Security Storage

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

Terms of Service Privacy Policy California - Do Not Sell My Information