SAN FRANCISCO — An enterprise data platform for Salesforce, Odaseva, is introducing its residency-as-a-service (RaaS) solution as China enacts a new consumer data regulation for companies doing business in the country.
The RaaS offering enables companies using Salesforce to comply with China’s Personal Information Protection Law (PIPL), which regulates the storage of digital data and sets a framework for user privacy within China, according to Odaseva last week.
The processing of data outside China is also governed by PIPL when the data pertains to Chinese nationals.
Odaseva is launching its RaaS with pilot customers this quarter, starting with China and Russia. It is available initially to Salesforce customers, with planned expansion to other software-as-as-service (SaaS) platforms, including Workday. General availability is planned for 2022.
The offering builds on Odaseva’s work helping companies’ Salesforce data comply with the EU’s General Data Protection Regulation (GDPR).
See more: GDPR Compliance & Requirements
China’s PIPL regulation follows its recent Data Security Law (DSL), which went into effect in September. DSL aims to classify and protect data based on level of importance, with the strictest levels of protection targeting data deemed vital to China’s national interests.
Odaseva’s RaaS solution is intended to meet the requirements of both of China’s new data residency requirements, ensuring compliant data usage, processing, and storage.
The offering allows classified data to be stored and processed locally, while keeping all other data centralized and delivering a seamless experience to end users.
See more: Data Privacy Trends
“Data residency is now a critical data compliance requirement, with China just one example of a nation enacting data regulation law, as countries around the world become increasingly local with the demands for regulation around data within their borders,” said Sovan Bin, founder and CEO, Odaseva.
“The penalties for non-compliance with data regulations can present serious financial and operational implications.”
For instance, violating China’s new regulations can lead to fines of up to $7 million, along with demands to shut down business in the region, Bin said.
“As nations around the world increase regulations around the flow of data within their borders, we’re seeing the introduction of new requirements that affect how data is stored, processed, shared and consumed.”
Bin added that Odaseva seeks to help companies “stay on the right side of international data laws” by helping manage their data life cycle, enforce data retention policies, and localize data.
See more: Top Data Management Platforms & Software