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SEATTLE — Amazon Web Services (AWS) is releasing Amazon QuickSight Q, a machine learning (ML)-based capability that allows users to ask questions and receive answers and visualizations in Amazon QuickSight, a business intelligence (BI) platform.
Amazon QuickSight Q was developed to give “anyone” in an organization visual answers “in seconds” without dependence on pre-built dashboards or reports to deliver visualizations, according to AWS last month.
Amazon QuickSight Q currently supports questions in English. It is generally available to customers running Amazon QuickSight in these AWS Regions: U.S. East (Ohio), U.S. East (N. Virginia), U.S. West (Oregon), Europe (Frankfurt), Europe (Ireland), and Europe (London), with additional availability “coming soon.”
The National Football League (NFL), Forwood, and PeopleScout are among the early clients using Amazon QuickSight Q for their data visualizations.
See more: Trends in Data Visualization
Using natural language queries and ML for visualizations
The complexity of some BI solutions keeps companies from “putting their data to work in meaningful ways,” AWS said. Some BI tools require teams to “spend months” preparing and modeling data or to “sacrifice accuracy and relevancy” for visualization speed.
Amazon QuickSight Q uses machine learning to interpret the intent of a question and analyze the correct data to quickly provide answers.
Users can refine the way Amazon QuickSight Q understands questions in natural language with an editor tool.
The ML-based capability also provides auto-complete suggestions for key phrases and business terms and automatically checks spelling as well as acronyms and synonyms.
There are no upfront commitments to use Amazon QuickSight Q, and clients pay for the number of users or queries.
The Amazon QuickSight BI platform allows users to “perform advanced analytics without prior data science experience, and they’re using it in ways that are surprising and delightful,” said Matt Wood, VP of business analytics, AWS.
“Anyone can tap into the full power of data to make quick, reliable, data-driven decisions to plan more efficiently and be more responsive to their end users.”
Michael Chi, director of NFL Next Gen Stats at the NFL, said Amazon QuickSight Q allows “both data experts and novices to have a more seamless and intuitive experience within Next Gen Stats.”
“NFL teams will be able to quickly get the answers they need to make decisions prior to a game, while NFL Network and broadcast producers will be able to get live game statistics for discussion points without requiring technical training,” Chi said.
 capability for users to ask questions & receive business intelligence (BI) visualizations:){kind=link}