Shelby Hiter

In a saturated cybersecurity software market, SentinelOne and Crowdstrike both stand out with award-winning endpoint security products, services, and positive customer reviews. The two companies provide similar platforms and serve comparable user bases, but the two companies differ in key areas, like industry focus, use cases, and reach. See below for a close comparison of […]

Although Salesforce is best known as a top customer relationship management (CRM) platform and cloud platform pioneer, the company offers several other data management and audience development solutions in its portfolio.  Salesforce CDP is their highly-rated customer data platform (CDP) that implements predictive and behavioral analytics, smart audience data segmentation, and cross-channel data management which […]

Adobe Audience Manager is a marketing-focused data management platform (DMP) that uses data analytics, automation, and strategic audience building to help companies reach a likely pool of buyers.  Adobe is a top software provider that enterprises turn to for many different marketing and creative needs, and as Audience Manager continues to expand its capabilities with […]

Oracle first acquired BlueKai, a top cloud-based data platform for digital marketing campaigns, in 2014, and has since integrated the software with several products in the Oracle data portfolio. Specifically, through integrations with Responsys and Eloqua, Oracle BlueKai Data Management Platform has advanced its automation and granular audience development capabilities to meet the digital advertising needs […]

Google Marketing Platform is a data management platform (DMP) that specializes in online advertising and analytics for both enterprises and small businesses.  As an expansion of other Google advertising tools, like Google Ads, Google Marketing Platform consolidates marketing and advertising activity and aids with process management and automation.  This review provides an in-depth look at […]

Data is a key element of success for enterprises, but without well-designed databases, data can easily be misinterpreted, siloed, or ignored.  Databases provide more than a repository to meet this data management need. They offer data storage, accessibility, analytics, and security. The database market is one of the most dynamic in data science because companies […]

Enterprises need databases to manage and manipulate their business data, and they’re looking for professionals who can optimize and monitor their database management systems on an ongoing basis. As data volumes grow and database technology becomes more complex and crucial to core business functions, companies are facing an escalating need for these database professionals.  The […]

Data is the foundation for many different business objectives, but without effective data management, companies run the risk of building up their operations and portfolios with unreliable data. Data management is a broad technology market focused on optimizing data quality, organization, and security to help companies act on data across departments. See below to learn […]

The data science market continues to grow its demands for data science professionals who can solve business problems with their technical skills.  There’s really no typical candidate in the data science job market: they could be a fresh college graduate, a seasoned technical professional looking for a more challenging role, or someone who has taken […]

The cloud computing job market is growing rapidly, but it’s not keeping pace with global cloud innovation.  Cloud vendors continue to grow their product offerings and expand their engagement with advanced technologies like artificial intelligence (AI) and the Internet of Things (IoT). Cloud users continue to increase their cloud usage or migrate their workloads to […]