Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

NVIDIA’s GTC: The Future of Applied AI

AI Rob Enderle -
I do a number of panels a month for the World Talent Economy Forum, in which we regularly argue about whether artificial intelligence (AI) is an appropriate name, real, and whether it...

The Advantage of IBM’s Research and Lab Efforts  

Big Data Rob Enderle -
IBM is one of the last companies with a formal research unit and worldwide labs working on a variety of tasks. IBM recently gave a briefing on how to optimize endpoint computing...

Using Applied AI to Fix Political Fundraising and Telesales

AI Rob Enderle -
artificial intelligence (AI) is being used in sales with the promise to significantly improve the effectiveness of automated sales tools.  I was in a Facebook discussion recently about just how bad the fundraising...

Datagen and Creating Smarter AIs with Synthetic Data

AI Rob Enderle -
One of the initial tasks artificial intelligence (AI) failed miserably at was facial recognition. It was so bad that it has created a significant grassroots effort to block all facial recognition, and...

The Primary Reasons Digital Transformation Efforts Fail

Big Data Rob Enderle -
A recent report by IDG showcases that while 90% of digital transformation efforts have accelerated over the last 18 months, 89% of IT leaders said these efforts are constrained by existing infrastructure...

Why There Will be a Multiverse of Metaverses

Big Data Rob Enderle -
One of the misconceptions surrounding the creation of the metaverse is that it will become a better form of the internet, and there will be just one. But there isn’t just one...

The Big IT Lesson From SoFi Stadium: The Power of Strong Customer Advocacy

Networks Rob Enderle -
Thanks to the Super Bowl, the L.A. Rams are trending, and, coincidently, Cisco recently held a briefing on their IT work on SoFi Stadium.  This stadium is a standing demonstration of how to...

IBM’s Earnings Show Advantages of Shifting Away From Hardware

Big Data Rob Enderle -
IBM is a company designed to survive market changes and the kinds of problems that stifle much of the tech industry today.  Before he left the company, Thomas Watson Jr. articulated a strategy...

AMD’s Mark Papermaster and How to Hire an Experienced Executive

Careers Rob Enderle -
AMD is currently doing very well, but when CTO and EVP Mark Papermaster came on board, the company was in a different position.  Papermaster, who was previously at Cisco, Apple, and IBM, could...

Why NVIDIA Has Become a Leader in the AI Market

AI Rob Enderle -
Whether you are talking about autonomous cars, drones, robots, or static advanced artificial intelligence (AI) systems and supercomputers, NVIDIA is usually the one constant across those AI segments. Even IBM, which is...

NVIDIA Addresses Supply Chain Issues With AI Autonomous Robot and Vehicle Solutions

AI Rob Enderle -
While CES is an event that mostly focuses on the consumer market, over time there have been an increasing number of artificial intelligence (AI) and robotics announcements during the event. One of...

Lenovo VR Classroom 2: Optimizing a Tool Rather Than Limiting the Disruption

Applications Rob Enderle -
The latest briefing I took was on Lenovo’s VR Classroom 2. It highlights the rarer of two approaches to applying new technology to an old problem.  The most common approach is to try...
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