Joshua Greenbaum

Microsoft Azure: Making the Cloud Safe for Innovation

Networks Joshua Greenbaum -
One of the more interesting problems facing startups today is the double bind that cloud computing offers innovative new software companies. On the one hand, deploying new...

Do We Need an FDA to Protect Our Data?

Trends Joshua Greenbaum -
There's a government agency you may have heard of, the Food and Drug Administration, that's charged with ensuring that the food and drugs you put...

In Your Face: Recession and The Rise of the Anti-Social Web

Trends Joshua Greenbaum -
The rise of the social Web has been greeted by the same kind of hallelujah chorus that proclaims the advent of all new technology-meets-business trends:...

15 Minutes of Fame: Enterprise Software and The Casual User Revolution

Trends Joshua Greenbaum -
In the future, every vendor will be famous for 15 minutes. Unfortunately for everyone. If your company is a typical consumer of enterprise software, there’s a new...

SaaS and Cloud Computing in 2009

Trends Joshua Greenbaum -
Last year at this time I wrote a column predicting that, despite the pending recession, enterprise software would show real growth in 2008. The reasons I gave...

What Every Enterprise Software Vendor Should Tell Their Customers

Trends Joshua Greenbaum -
There’s no time like the present for specific, dramatic, and concrete statements on what enterprise software customers should expect from their vendors in the coming...

Software Market: Hurray for More Regulation!

Trends Joshua Greenbaum -
With doom and gloom dominating the news, and that’s only on the economic front, one hopeful scenario that can be dragged out of the current...

Google Follies: So You’re a ‘Customer’? Think Again

Trends Joshua Greenbaum -
The New York Times had a pathetically funny article in its business section last week that highlighted a common misperception about what constitutes a customer – and...

Craigslist: The Crucifixion of Craig and the End of Free

Trends Joshua Greenbaum -
Editorial: It’s time to stop letting “free” be a shield for anonymous criminal behavior at a wide array of major sites, including eBay, Yahoo and...

The Enterprise Software Market: It’s the Channel, Stupid

Trends Joshua Greenbaum -
In the eternal quest to find the next orchard, the one replete with all that proverbial low-hanging fruit, the entire enterprise software market has focused...

Should You Consolidate Your Database?

Trends Joshua Greenbaum -
I recently did one of those things that analysts are supposed to do, which is to test the accepted wisdom about a concept that’s been...

Value-added SaaS: Is this SaaS 2.0?

Trends Joshua Greenbaum -
As the software-as-a-service (SaaS) market matures, I’m starting to see an important demarcation line between future success and future failure. The demarcation is stark enough...
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