Joshua Greenbaum
Microsoft Azure: Making the Cloud Safe for Innovation
One of the more interesting problems facing startups today is the double bind that cloud computing offers innovative new...
Do We Need an FDA to Protect Our Data?
There's a government agency you may have heard of, the Food and Drug Administration, that's charged with...
In Your Face: Recession and The Rise of the Anti-Social Web
The rise of the social Web has been greeted by the same kind of hallelujah chorus that...
15 Minutes of Fame: Enterprise Software and The Casual User Revolution
In the future, every vendor will be famous for 15 minutes. Unfortunately for everyone.
If your company is a...
SaaS and Cloud Computing in 2009
Last year at this time I wrote a column predicting that, despite the pending recession, enterprise software would show...
What Every Enterprise Software Vendor Should Tell Their Customers
There’s no time like the present for specific, dramatic, and concrete statements on what enterprise software customers...
Software Market: Hurray for More Regulation!
With doom and gloom dominating the news, and that’s only on the economic front, one hopeful scenario...
Google Follies: So You’re a ‘Customer’? Think Again
The New York Times had a pathetically funny article in its business section last week that highlighted a common...
Craigslist: The Crucifixion of Craig and the End of Free
Editorial: It’s time to stop letting “free” be a shield for anonymous criminal behavior at a wide...
The Enterprise Software Market: It’s the Channel, Stupid
In the eternal quest to find the next orchard, the one replete with all that proverbial low-hanging...
