PCWorld: The U.S. has awarded Google a patent for "advertising based on environmental conditions." In other words, the search giant wants to tailor the ads you see based on conditions picked up by the sensors on your mobile device. If it's cold, they could sell you coats. If it's hot, they'll show you ads for cold drinks.
The patent also covers background noises. For example, if the device detects sounds from a sporting event or a concert, you could see ads related to those interests.
Google says that if it decides to deploy technology based on this patent, it will respect users' privacy.
One of the ways around the issues of security and control that make some businesses wary of cloud computing is to build a private cloud -- one that remains within the corporate firewall and is wholly controlled internally. Private clouds also increase the agility of IT an organization's IT infrastructure and make it easier to roll out new technology projects. Download this eBook to get the facts behind the private cloud and learn how your organization can get started.