More than one in three businesses have no policies concerning the use of social media
sites such as Facebook and Twitter in the workplace, according to a new survey from
advertising firm Russell Herder and law firm Ethos Business Law.
The survey, “Social Media: Embracing the Opportunities, Averting the Risks,” was
compiled from interviews of 438 executives across the United States who were interviewed
during July 2009. It is available here.
Executives are aware of social media and are clearly concerned about the risks it
poses, but many have chosen not to create written policies to govern the use of social
media in the workplace, according to the report.
“Rather than bypass the social media opportunity, organizations should embrace it
while taking steps to educate their team about internal guidelines and best practices,”
said Carol Russell, CEO and co-founder of Russell Herder, in a statement.
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