Friday, February 23, 2024

The Mobile Identity Management (MIM) Market

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Mobile identity management (MIM) is a collection of authentication and verification solutions where the user’s identity is linked to their mobile device.

Enterprises and organizations of various sizes and industries use MIM solutions to secure mobile communication and safely sync documents and files between devices on different systems.

See below to learn all about the state of the global MIM market:

MIM Market

The global MIM market had an estimated value of $32.4 billion in 2020. Over the forecast period 2020 to 2027, it is estimated to maintain a Compound Annual Growth Rate (CAGR) of 7.6%, reaching $54.0 billion by 2027.

Different countries and regions around the globe are expected to contribute differently over the forecast period 2020-2027.

  • In 2020, the U.S. accounted for 29.6% of the global MIM market
  • China has the second-largest market share, maintaining a CAGR of 7.1% and estimated to be worth $9.4 billion by 2027
  • Canada and Japan are predicted to grow at 6.1% and 7.1% over the forecast period
  • The European market is expected to be worth $9.4 billion by 2027

Top applications of MIM solutions by industry are:

  • Health care
  • Hospitality
  • Manufacturing
  • Automotive and transportation
  • Retail and consumer goods

MIM Features

MIM solutions enable the IT teams of large networks to better manage user activity by monitoring and tracking who has access to data without having to manage numerous logins per user. 

Single Sign-On

Single Sign-On (SSO) is essential to the functionality of MIM solutions. It’s an identity authentication system that enables users to log in to an ecosystem of devices and apps using a single ID.

SSO capabilities are self-service and reduce the workload put on IT teams and network administrators.

Certification Management

Using certificate management, your MIM solution allows you to issue and assign identity-based certifications for authentication per device.

Depending on the access privileges of the user, specific certification enables you to maintain appropriately secure and encrypted communication.

Device Enrollment

Device enrollment shifts the login requirements to individual devices, allowing users to access enterprise resources from their mobile devices.

MIM Benefits

Using MIM to ensure the authorized and secure access to the company’s network and resources through personal and company-issued devices, without needing to manually manage user logins.

Other MIM benefits include:

  • Improved user productivity
  • Reduced maintenance burden on IT teams
  • Secures existing mobile infrastructure
  • Increased flexibility
  • Improved network security

“Often, increases in connected devices are met with security concerns, and rightfully so, but it shouldn’t hold a business back,” says Rogers for Business in a post.

“In fact, solutions including Mobile Identity Management (MIM), give enterprises an extra layer of automatic security by providing different levels of authentication for each user, whether they’re in the office or not.”

MIM Use Cases

MIM solutions can be used in a wide variety of industries to solve a company or organization’s unique challenges with identity verification and management.

Following are a couple of examples of how MIM can be used to reduce the burden on IT teams and increase security.


Heal is an on-demand provider of health care services based in Los Angeles, California. It provides patients with the ability to be seen by a qualified health care provider without leaving their homes within two hours of placing a request.

Since it was founded in 2015, Heal has expanded, covering four California markets in addition to Washington D.C. with its On Call app.

Heal quickly realized that its team won’t be able to keep up with securing patients’ personal information and identities. With Okta, Heal was able to assign and manage login policies with ease.

“Because we are able to seamlessly connect our patients and providers, doctors don’t have to fumble through 50,000 things to figure out what your chart looks like,” says Rish Tandon, CTO at Heal.

“It’s sitting on their iPad, securely inside a provider tool. All they are doing when they are in your home is providing care.”


InterMiles is a loyalty and rewards management company that’s part of the Etihad Aviation Group. Founded in 2014, it focuses on developing, managing, creating, and marketing the opportunities customers can get through InterMiles.

InterMiles needed an efficient solution to secure the login process and account management for its partners and members across numerous sites.

After a thorough market search, Auth0 was able to meet all of InterMiles’ technical requirements for its 9,000 customers in over 70 countries.

“Our evaluation team was impressed with the structured approach adopted by Auth0 to solving our challenges — however complex each use case might have seemed,” says Amol Date, CRM and Product Development at InterMiles.

“Auth0 was the only vendor that supports multiple protocols and handled the translation from one protocol to another seamlessly.”

MIM Providers

Some of the leading MIM solutions provides include:

  • OneLogin
  • Okta
  • Auth0
  • VMware
  • Ping Identity
  • SecureAuth
  • PortalGuard
  • 42Gears
  • Micro Focus
  • Dynakode

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