Monday, January 17, 2022

Amplitude Launches Data Center Presence in Germany

AMSTERDAM — Amplitude is opening a data center presence in Frankfurt, Germany to support its software for enterprises to optimize their digital products across departments.

Amplitude selected Amazon Web Services (AWS) to host Amplitude’s presence at AWS’ data center in Frankfurt, according to Amplitude in November.

The infrastructure investment by Amplitude supports its growing European Union (EU) customer base.

Amplitude users can store their customer data within the EU “in adherence with local data privacy standards.” Amplitude’s separate, physically isolated EU data center presence supports data storage, ingestion, querying, and visualization.

The data center infrastructure is data-neutral and data-agnostic, compliant with the EU’s General Data Privacy Regulation (GDPR), and certified in ISO 27001 and SOC 2 Type II.

Amplitude’s data center infrastructure supports several integrations: Snowflake, Braze, AppCues, and Airship. 

“Organizations around the world are looking to build better products through data, so we’re making big investments in global infrastructure that put exceptional security and privacy standards front and center,” said Daniel Bailey, VP of EMEA at Amplitude. 

“Customer data privacy must be a priority, especially when sharing and storing data in the cloud. As our European customer base continues to rapidly grow, and with the evolving privacy standards within the EU, we’ve invested in this data center to meet customer needs and ensure they are able to adhere to the highest standards of security and data privacy compliance.”

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