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Mauricio Vianna is the CEO of MJV Technology & Innovation, a global consulting firm advising the world's largest companies on data strategy, business transformation, and design thinking. Their clients include Coca-Cola, BNP Paribas, and Delta. See more at mjvinnovation.com.

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5 Ways Brands Can Better Use Data Analytics

Data analytics can be a powerful tool for businesses, but brands are not taking advantage of its potential. Learn the X ways brands underutilize data analytics.