Mary Brandel

In this article: Getting to know options How much is a lot? A whole new world How many of you know someone–a friend, family member, or coworker–who has joined an Internet-based, pre-initial public offering (IPO) company? Perhaps you know what business the start-up is in; less likely, you’ve been told about the management team’s former […]

I spoke with a friend recently who told me she hadn’t been to a grocery store in months–thanks to the use of an Internet-based grocery-shopping service. The same friend couldn’t remember the last time she’d touched a vacuum cleaner either (a housecleaner takes care of that). Not that this is unusual. Families with two parents […]

In this article:  The screen test You’re sitting in a restaurant, enjoying a sumptuous meal with an entertaining companion. Your mind is about as far from the office as it could possibly be. But as you lift your fork, anticipating the next taste sensation, you’re also recruiting, screening, and qualifying IT job candidates. If the […]

IT SERVICES AND CAREERS: THE HUNT Look before you leap into Web recruitment You can waste lots of time and money if you don’t organize your approach to Internet recruiting. By Mary Brandel June 1999 In this article: Lessons learned about Internet recruiting When I was in high school, my parents owned two cars: a […]

Remember when you first found out about subliminal advertising? You know, when television advertisers sneak in a hidden come-on about their product to entice the unwitting consumer? I first heard about this advertising trend in 1980 (the earliest experiment occurred in 1958), and it was difficult to imagine that images or words could be flashed […]

In this article: The psychology of psychological testing You can’t call yourself a veteran parent until you’ve worked–for months–on getting an unwilling 2-and-1/2-year-old to go to sleep at night. You seek out books, chat groups, pediatricians. You try new mattresses, lullaby tapes, routines–anything for that silver bullet. But after triumphs and failures, good nights and […]

I hate to lie. And it’s not because I’m overly virtuous; it’s because I always get caught. So that’s why, when I read in a December 1998 survey that no less than one-third of IT executives lie on their resumes, I was appalled, if not a little dubious. The survey, conducted by Taylor/Rodgers & Associates, […]

In this article: Questions new hires would love to be asked Capturing loyalty through mentors After an extensive recruiting process, a talented systems analyst accepts your job offer. Hands are shaken and papers signed. You breathe a sigh of relief that an essential opening has been filled. But guess what? The hiring process isn’t complete […]