Google Gems Sharing Could Topple ChatGPT’s Crown

Google says users can now share custom Gemini AI assistants, called Gems, with anyone as easily as sharing a Google Drive file.

With 750 million Google Workspace users gaining access to collaborative AI, this gives Google a boost in the AI race with ChatGPT.

“This can amplify your team’s potential by helping them scale their expertise and boost productivity. Imagine your marketing lead creating a ‘Brand Persona’ Gem, trained on your unique brand voice, and sharing it with the entire department. This would scale content creation while ensuring brand consistency across all channels. Or a sales manager distributing a ‘Proposal Builder’ Gem with their team to accelerate deals based on best practices,” said Chris Curtis, Product Marketing Manager, Google Workspace with Gemini, in the announcement.

The sharing mechanism works through a “Share” button in the Gem manager on the web app, giving you control over who can view, use, or edit your AI assistants. Gems initially launched last year as premium-only features, but Google opened access to everyone six months ago, which means millions worldwide can now create and share these instantly.

Analysis and implications

The competitive implications are interesting. Gemini has deep integrations with Gmail, Google Docs, and Drive, advantages that sharing now multiplies. Teams can develop specialized AI assistants for customer service, data analysis, or creative projects, then distribute them across entire organizations with a link.

Current capabilities show Gemini can analyze documents, generate videos with sound, research topics, and solve complex problems. Every feature transfers to custom Gems, which can now spread through organizations faster than old-school software rollouts ever did.

Curtis explains that “instead of spending hours or days on manual research, you can now delegate complex information gathering to Gemini. The Deep Research feature performs extensive, automated research on complex topics, searching hundreds of websites on your behalf to deliver comprehensive reports. These reports go beyond simple summaries to provide detailed analysis and insights with verifiable, inline citations, which you can easily export to Google Docs to share while collaborating with your team. You can also generate other assets like web pages, infographics, quizzes, audio overviews, and more to help you glean further insights.”

Gemini’s context window reaches 1,000,000 tokens compared to ChatGPT’s 128,000, which means shared Gems can handle collaborative projects at scales that would crash competing platforms.

The implications extend far beyond feature parity. Organizations that move quickly to establish libraries of shared AI assistants could build competitive moats that are hard to cross. While competitors focus on individual productivity, Google users are potentially assembling collective intelligence systems that get better with every share and remix.

Will Gems become the jewel in the crown for Google? Let’s wait and see.