Service-Oriented Architecture: Transforming Commerce and Unifying the Customer Ordering Experience

Cisco continuously seeks to adapt its business processes to stimulate growth, enhance the customer experience, and increase productivity. By using a Service-Oriented Architecture (SOA) to simplify critical business processes, Cisco has already achieved notable increases in revenue, productivity, and process visibility.
Cisco: How does a business present a consistent ordering experience to customers and partners while simultaneously accommodating the numerous, diverse processes used by its sales, service and support, channel, and finance organizations? In a large business like Cisco, meeting this challenge requires more than just technology; it requires a holistic enterprise perspective that aligns business with technology using an architectural approach. This paper examines Cisco’s journey from basic, Internet-based commerce to a collaborative commerce experience, and demonstrates how people, processes, and a Service-Oriented Architecture (SOA) approach are delivering results.

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