Service-Oriented Architecture: Transforming Commerce and Unifying the Customer Ordering Experience
Cisco continuously seeks to adapt its business processes to stimulate growth, enhance the customer experience, and increase productivity. By using a Service-Oriented Architecture (SOA) to simplify critical business processes, Cisco has already achieved notable increases in revenue, productivity, and process visibility.
Cisco: How does a business present a consistent ordering experience to customers and partners while simultaneously accommodating the numerous, diverse processes used by its sales, service and support,
channel, and finance organizations? In a large business like Cisco, meeting this challenge requires more
than just technology; it requires a holistic enterprise perspective that aligns business with technology
using an architectural approach. This paper examines Ciscos journey from basic, Internet-based
commerce to a collaborative commerce experience, and demonstrates how people, processes, and a
Service-Oriented Architecture (SOA) approach are delivering results.