But now that summer is here, Apple is being attacked from all sides. Suddenly, it seems, the company can do nothing right.
The most recent complaint in a long list involves charges of being far too heavy-handed with the nascent iPad publishing industry. Apple is being slammed by critics for not approving magazine apps that operate on a subscription model. Apple requires publications to charge for each issue as an app, rather than charging for or giving away an app that serves up an annual subscription.
Apple, which reportedly keeps as its "commission" nearly one-third of all iPad app payments, requires publishers to use iTunes as the "middle man" in all magazine transactions for apps served on the device.
Media columnist Peter Kafka pointed out that Apple's rejection of Time Inc.'s recent attempts to offer a subscription version of Sports Illustrated on iPad "is trouble for every magazine publisher."
Of course, Apple has long been characterized by some as greedy and controlling. But now critics are hitting the company in places where it used to shine -- security, for instance. A software security firm called Secunia criticized Apple in a recent report, saying the company has passed Microsoft as the greatest producer of security vulnerabilities.
Product quality is also being questioned. Three Californians filed a lawsuit against Apple this week, complaining that iPads overheat in the sun and that the iPad doesn't "live up to reasonable consumer's expectations created by Apple."
No, the lawsuit likely wont harm Apple, but the case won't help iPad's reputation among would-be buyers.
Apple was forced to admit what critics had complained about for months, which is that some Time Capsule wireless backup devices sold by the company were faulty. Apple is now offering replacements for users who own devices with the right range of serial numbers. But even its handling of the issue is being harshly criticized.
A critical mass of former iPhone-loving "key influencers" in the tech press, most notably Leo Laporte, has publicly abandoned the iPhone in favor of alternative devices, especially the Motorola Droid X. Laporte's main beef is with dropped calls, which may be caused by poor AT&T coverage in the San Francisco Bay Area where he lives. Still, Apple is widely blamed for subjecting iPhone users to AT&T exclusivity.
And a new paper called "How the iPhone Became Divine: New Media, Religion and the Intertextual Circulation of Meaning" was published this summer. The paper was written by Heidi Campbell and Antonio La Pastina of Texas A&M University. It expands on previous research papers exploring Apple devotion as a cult or religion.
Apple's most loyal fans, the paper argues, have "appropriated into popular discourse" religious language and imagery, and view corporate competition as a battle between good and evil.
It points out that like all religions, the Apple religion has a creation myth (Steve Jobs and Steve Wozniak in a California garage), a hero myth (Steve Jobs saves the world from the corporate PC), a resurrection myth (Steve Jobs returns to save the company) and a Satan myth (Bill Gates and Microsoft are evil in the minds of Apple religious devotees).