|Reinvent your intranet|
|Second-generation intranets are becoming mission-critical tools. Their interactivity can change the very nature of your business, boosting collaboration and improving the bottom line.|
|By Joe Mullich |
|In this article:|
|AT A GLANCE: |
RR Donnelley & Sons
|Lessons learned about next-generation intranets|
|How Sunny shines|
|Mike Riley, of RR Donnelley & Sons|
Riley, director of Internet application development for RR Donnelley & Sons, built an intranet called RRDnet, that was populated mostly with static content dissemination. However, in the past two years, the $4.9 billion Chicago-based printer has become something of a poster child for next-generation intranets. Riley has seen usage skyrocket as Donnelley has added cutting-edge applications, including streaming video, online training, and backend database integration for inventory.
"Companies won't truly enjoy the benefits of intranet technology until they turn them into interaction entities that affect every aspect of their business," says Greg Howard, principle analyst with the HTRC Group, a consulting firm in San Jose, Calif.
At Donnelley, the most popular aspect of RRDnet has been human resource applications, such as internal job postings, which have evolved into a more dynamic system on the intranet. "Employees can be notified when a particular subset of data for a job meets their needs, such as a particular location or title," Riley says, making it more of a push model. "The intranet should give them the information they need without having to spend hours tracking it down." RRDnet provides the job and contact information that employees can follow up with via telephone or e-mail, but doesn't yet have a "post your resume to the jobs database" option.