Enterprise Software Sales Surged to $245 billion in 2010

IBM, Microsoft, Oracle and SAP were the big winnners, with a rising tide lifting most boats.

Given that the last few years have seen lackluster sales numbers, the recent increase in enterprise software sales is a major bright spot for the tech industry. Stuart Johnston reports.

The enterprise software market grew by a surprising 8.5 percent worldwide in 2010, at least partly based on strong sales in Latin America and Asia/Pacific markets, according to a new report.

Total revenue for enterprise software hit $245 billion last year, according to a report by analyst firm Gartner released today. An 8.5 percent growth rate is a far cry from 2009, when the industry overall shrank 2.5 percent to only $226 billion.

Microsoft (NASDAQ: MSFT) led the list of top performers with a total of some 22.4 percent market share that yielded $57.4 billion in enterprise sales.

Coming in second, IBM (NYSE: IBM) pulled down a 10.4 percent share and brought in $25.4 billion, a statement accompanying Gartner's report said.

However, Gartner noted that accounting for the two companies' share and revenues were driven by different sales models.

Read the rest about enterprise software sales at eCRMguide.




Tags: Oracle, Microsoft, IBM, enterprise software, SAP


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