Big vendors know that growing a knowledgeable cohort of IT professionals is a good way to boost their business. Doug Kass reports on VMware's efforts.
VMware Inc. has armed channel partners to deliver on the promise of virtualization technology with a raft of new specializations, certifications, solution competencies and toolkits, offered up at the vendors Partner Exchange 2011 event in Orlando, FL this week.
The vendor also unwrapped upgrades to its rewards program, allowing partners to include customer renewals and adding benefits specifically for sales representatives.
In 2010, we outlined our vision for taking customers on a journey to the cloud as the industry continues its shift toward IT-as-a-Service, said Carl Eschenbach, VMwares newly named co-president, customer operations.
Our partners are on the frontlines in delivering this vision to customers, and VMware Partner Exchange 2011 is about educating partners and arming them with the right mix of programs and tools to help them become trusted advisers within the new hybrid cloud paradigm teaching them how to provide solutions across the new IT stack today while preparing them for how customers will consume IT in the future, he said.
Read the rest about VMware Certifications at ITChannelPlanet.