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Red Bull Racing Becomes Oracle Red Bull Racing

AUSTIN, Texas and MILTON KEYNES, U.K. — Red Bull Racing is now Oracle Red Bull Racing as the two organizations “enhance” their partnership. Oracle Red Bull Racing’s 2022 season will build on last year’s F1 Drivers’ Championship and feature expanded use of Oracle Cloud across the operation, including analytics-based race strategy, optimized engine development, artificial […]

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Chris Ehrlich

Mar 26, 2022

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AUSTIN, Texas and MILTON KEYNES, U.K. — Red Bull Racing is now Oracle Red Bull Racing as the two organizations “enhance” their partnership.

Oracle Red Bull Racing’s 2022 season will build on last year’s F1 Drivers’ Championship and feature expanded use of Oracle Cloud across the operation, including analytics-based race strategy, optimized engine development, artificial intelligence (AI)- and machine learning (ML)-powered driver training, and a tailored fan experience, according to Oracle last month.

This season, Oracle Cloud Infrastructure (OCI) will enable the Oracle Red Bull Racing Team to expand the volume and variety of data they analyze and increase the speed at which simulations run to better predict tactics that will “lead to the podium.”

For fans, Oracle Red Bull Racing plans to incorporate new “features and capabilities,” including the ability to create user-generated content, to bring an “even deeper layer of personalization to fans.”

Red Bull Powertrains is also working with Oracle to develop the next generation of F1 engines, set to debut in 2026. Red Bull Powertrains will use OCI to optimize modeling of its new engine combustion chamber to reduce costs while improving results.

To help develop the next generation of drivers, Red Bull Advanced Technologies and Oracle are partnering on projects that apply AI and ML for Red Bull’s junior drivers to better understand how data can “inform and fine-tune their driving style to reduce their lap times.”

“Red Bull Racing has been more committed than any other F1 team in its use of technology to gain an edge, and it is paying off,” said Ariel Kelman, EVP and chief marketing officer, Oracle.

“Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day.”

Christian Horner, Oracle Red Bull Racing Team principal and CEO, said discovering and reacting to opportunities quickly is “crucial to our success on and off the track, and Oracle is integral in that effort.”

“Every element of our performance is driven by data analysis,” Horner said. “Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.”

Chris Ehrlich

Chris Ehrlich is the managing editor of several web properties in the TechnologyAdvice network. He has over 20 years of experience delivering content-based results across journalism and communications, including on B2B technologies. As a leader in digital journalism, he’s driven targeted content that resonates with audiences and increases key metrics. As a leader in branded communications, he’s driven multi-channel content for clients that spreads their messages and generates measurable returns. He holds a B.A. in English and political science from Denison University in Ohio.

Red Bull Racing Becomes Oracle Red Bull Racing

Chris Ehrlich

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