SUNNYVALE, Calif. — GE Appliances (GEA) is partnering with Google Cloud to build smart technologies that “elevate” the customer experience (CX) in residential kitchens. Under the multi-year deal, GEA and Google Cloud will work together to “transform the way customers interact with their appliances,” according to Google Cloud this month. As part of its move […]
SUNNYVALE, Calif. — GE Appliances (GEA) is partnering with Google Cloud to build smart technologies that “elevate” the customer experience (CX) in residential kitchens.
Under the multi-year deal, GEA and Google Cloud will work together to “transform the way customers interact with their appliances,” according to Google Cloud this month.
As part of its move to “reinvent” itself and the appliance industry, GEA is turning to Google Cloud for its expertise in data, analytics, artificial intelligence (AI), and machine learning (ML). GEA plans to integrate the capabilities into its appliance development process, from ideation to the production line.
The partners will develop the “next generation of smart appliances” with Google Cloud Vision AI.
GEA will enhance its AI-enabled intelligent product platform for personalized features, insights, and energy-saving recommendations. For commercial customers, the platform will help manage fleets of appliances, decrease unplanned downtime, extend product life, and reduce total cost of ownership.
GEA will also see integrations with other Google platforms and technologies, such as Android and Google Assistant.
“We are committed to continuing our evolution and fulfilling our promise to deliver the best appliances to our owners and customers,” said Viren Shah, chief digital officer, GE Appliances.
The partnership will deliver “industry-leading” digital experiences that will “delight consumers for years to come,” said Dominik Wee, managing director of manufacturing and industrial, Google Cloud.
Chris Ehrlich is the managing editor of several web properties in the TechnologyAdvice network. He has over 20 years of experience delivering content-based results across journalism and communications, including on B2B technologies. As a leader in digital journalism, he’s driven targeted content that resonates with audiences and increases key metrics. As a leader in branded communications, he’s driven multi-channel content for clients that spreads their messages and generates measurable returns. He holds a B.A. in English and political science from Denison University in Ohio.
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