ARMONK, N.Y. — IBM is bringing weather data to Amazon Web Services’ (AWS) Data Exchange. The data delivered by IBM Watson Advertising is from The Weather Company, an IBM subsidiary, according to IBM this month. The weather data is intended to “harness” the relationship between weather and consumer behavior, using artificial intelligence (AI) to extract […]
ARMONK, N.Y. — IBM is bringing weather data to Amazon Web Services’ (AWS) Data Exchange.
The data delivered by IBM Watson Advertising is from The Weather Company, an IBM subsidiary, according to IBM this month.
The weather data is intended to “harness” the relationship between weather and consumer behavior, using artificial intelligence (AI) to extract deep insights to help companies make more “confident, data-driven, and insightful” enterprise decisions.
The weather data sets can help analyze how weather affects consumer purchasing across categories, such as pharmaceuticals, apparel, and consumer packaged goods, as well as indoor and outdoor activities.
Local data by ZIP code — including historical weather data, 15-day forecast weather data, and relative data, such as hot, cold, and windy conditions — could also be used to help inform campaigns, supply chain, and forecasting decisions.
Insights that show locations where weather could affect sales can help businesses drive revenue based on predictive consumer behavior.
The AWS Data Exchange allows businesses to find, subscribe, and use third-party data from the cloud. Subscribers can use the AWS console or APIs to load IBM Watson Advertising solutions into a wide variety of AWS analytics and machine learning (ML) services.
IBM is committed to a $1 billion investment in its partner ecosystem over the next three years.
“We know that weather can impact nearly everything in daily life — how we feel, what we do, even what we buy,” said Sheri Bachstein, CEO at The Weather Company and GM of IBM Watson Advertising.
“We are committed to opening up our insights and technology to a broad set of organizations and giving more companies access to what we know can be growth- and efficiency-driving data and tech.”
Chris Ehrlich is the managing editor of several web properties in the TechnologyAdvice network. He has over 20 years of experience delivering content-based results across journalism and communications, including on B2B technologies. As a leader in digital journalism, he’s driven targeted content that resonates with audiences and increases key metrics. As a leader in branded communications, he’s driven multi-channel content for clients that spreads their messages and generates measurable returns. He holds a B.A. in English and political science from Denison University in Ohio.
Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.
Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.
