Salesforce Makes $1B AI Investment in Mexico

Salesforce has dropped a billion-dollar bet that could reshape an entire region’s technological destiny.

The firm announced its commitment to invest $1 billion in Mexico over the next five years. The plan includes a cutting-edge five-story office in Mexico City’s Polanco district, built to support up to 2,000 employees. And it is not just real estate. Salesforce is laying down AI infrastructure meant to change how businesses across Latin America adopt AI.

The numbers backing Mexico’s AI surge are not subtle. Between 2018 and 2024, AI-focused companies jumped 965 percent, from 34 to 362 startups, according to industry analysis in 2024. Investment followed, more than $640 million flowed into the market between 2022 and 2023.

Viva la AI revolution!

Salesforce is not simply opening another office. The company is building a Global Delivery Center that will provide consulting in English, Spanish, and Portuguese to customers across the Americas.

The company projects it will help 100,000 Mexican students gain AI skills through this investment, essentially creating an entire generation of AI-literate professionals. That is a pivot from the usual playbook. Rather than just selling products, Salesforce is seeding a full ecosystem.

Mexico’s market timing is sharp. The country’s AI applications market is expected to reach $450 million in 2025, based on projections from six months ago. Even more telling, Mexican companies plan to increase their AI spending by 2.4 times during 2025. A wave is coming, and this puts surfboards on the beach.

At the same time, the global AI landscape is heating up. Developments from OpenAI, xAI, Nvidia, and many other firms tend to dominate the news headlines.

The strategy behind the bet

This billion-dollar commitment signals a clear read on how AI gets adopted. Salesforce has already generated approximately $900 million in annual recurring revenue from AI products, with more than 3,000 customers onboarded onto its Agentforce platform.

The Mexico play fits a broader vision to deploy one billion AI agents by 2025, outlined in reports from earlier this year. Agentforce, described as the first digital labor solution for enterprises, points to a shift toward autonomous AI systems. Less manual work, more machine-run workflows.

What this means for the future of AI in Latin America

Salesforce’s Mexico investment includes a $250,000 commitment to Amigos de Filantrofilia, a Mexican nonprofit organization, the announcement notes. A small line item next to a billion, yet it signals attention to local roots.

The company has history in Mexico, nearly two decades. It began operations in 2006 with a handful of employees in a small office. Since then, Salesforce has donated $2.6 million to Mexican organizations, and employees have contributed nearly 40,000 volunteer hours to local causes.

Adoption signals are flashing green across sectors. In manufacturing, 35 percent of business leaders in Mexico believe AI will be crucial for staying competitive, research from last year indicates. Logistics looks even hotter, 51 percent of leaders are already using AI, with 93 percent expected to adopt it by 2026.

The ripple effects could spread across Latin America, positioning Mexico as a hub for AI innovation and deployment. With Microsoft also announcing a $1.3 billion investment in Mexican cloud computing and AI infrastructure last year, the convergence of major tech investments suggests Mexico is becoming the battleground for AI market dominance in the region.

Last month, Salesforce created a dedicated business unit called Missionforce, designed to revolutionize US national security operations with AI-powered workflows.