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OpenAI has launched ChatGPT Pulse to proactively write morning briefs, as it pivots toward AI that anticipates your needs instead of waiting for commands.
ChatGPT Pulse is built on the GPT-5 foundation that rolled out seven weeks ago, and it aims to deliver something personalized and intelligent.
“ChatGPT can now do asynchronous research on your behalf. Each night, it synthesizes information from your memory, chat history, and direct feedback to learn what’s most relevant to you, then delivers personalized, focused updates the next day. These could look like follow-ups on topics you often discuss, ideas for a quick, healthy dinner to make at home that evening, or next steps toward a longer-term goal such as training for a triathlon”, OpenAI said in the announcement.
An intriguing breakthrough
Seven weeks ago, GPT-5 achieved 99.6% on the AIME 2025 benchmark, a level that makes proactive assistance viable instead of gimmicky. The system runs on OpenAI’s unified stack powered by GPT-5, so Pulse inherits a 400,000 token context window, in practice, it can juggle huge amounts of information at once.
OpenAI also officially dropped ‘agent mode’ just eight weeks ago. That gave ChatGPT the ability to browse the web, analyze files, and perform multi-step tasks autonomously. Pulse feels like the next step, an AI that does not just respond, it curates and creates for you.
The AI race is interesting. Google’s Gemini 2.5 arrived seven weeks ago as the first publicly available multi-agent model, while Anthropic released Claude 4 four months ago with extended thinking modes. Pulse positions OpenAI to push toward truly anticipatory AI, not just faster replies.
The implications go beyond convenience. Four months ago, ChatGPT accounted for about 80% of generative AI tool traffic, so changing how information reaches users changes the daily rhythm for most people touching AI. Instead of opening five tabs, you get one brief that matches your interests.
OpenAI has been laying the groundwork. ChatGPT Deep Research operates as an autonomous research agent that spends five to 30 minutes browsing the web, synthesizing information into comprehensive reports. Pulse appears to tap the same muscle, only it applies it proactively to build morning briefings tailored to your needs.
With Pulse, users can also connect Gmail and Google Calendar to provide additional context for more relevant suggestions. When Calendar is connected, ChatGPT might draft a sample meeting agenda, remind you to buy a birthday gift, or surface restaurant recommendations for an upcoming trip.
OpenAI said, “Pulse is a preview and won’t always get things right. It aims to show you what’s most relevant and useful but you may still see suggestions that miss the mark. For example, you may get tips for a project you already completed. You can guide what shows up by telling ChatGPT directly. It remembers your feedback for next time and improves as it learns from real use.”
The final word can also go to OpenAI, “As we expand to more apps and richer actions, ChatGPT will evolve from something you consult into something that quietly accelerates the work and ideas that matter to you.”