SHARE
Facebook X Pinterest WhatsApp

Octopus Energy Spins Off AI Platform Kraken

Kraken was already awake, but this latest aim is to build the world’s most valuable utility AI company.

Sep 22, 2025
Datamation content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Octopus Energy is spinning off its AI platform Kraken into a standalone company that could be worth up to $15 billion.

Kraken was already awake, but this latest aim is to build the world’s most valuable utility AI company. Kraken has reached $500 million in committed annual revenue, four times what it was three years ago, and it is connected to more than 70 million household and business accounts worldwide.

“I set the embarrassingly low goal of 100,000,000 accounts by 2027. It looks like it’ll beat that and can now aim to serve a billion people over the next decade,” said Greg Jackson, Founder of the Octopus Energy Group, in the announcement.

An energetic AI platform

Kraken is not a billing tool in a new coat of paint, it is an AI-powered operating system that processes five billion data points daily. The separated company will be led by CEO Amir Orad, who has headed Kraken since July 2024, with Tim Wan joining as CFO from workplace software firm Asana.

Licensed to major utilities like EDF, E.ON, Next, TalkTalk and National Grid U.S., the platform struck a deal with National Grid in the United States to serve 6.5 million customers in New York and Massachusetts. It is not just about billing either, it uses simulation tools to forecast asset performance and manages over a gigawatt of electricity through smart devices.

Public image limited

Kraken could go public with a London or New York listing within the next 12 months, according to reports. Spinning it off also clears the air, removing perceived conflicts of interest for utilities that did not want to buy software from a competitor.

The AI platform aims to hit 100 million customer accounts by 2027, up from roughly 70 million now. Its AI assistant Magic Ink has summarized over 6.2 million calls and generated 9.4 million messages. Today, around 35% of customer emails are drafted with AI support, hitting 70% customer satisfaction ratings.

What this means for the future of energy

This move is more than corporate housekeeping, it marks AI stepping into the control room of global energy infrastructure. The UK government estimates AI-driven flexibility could save at least £10 billion a year in grid costs by 2050.

Independence has the potential to accelerate Kraken’s expansion and, if momentum holds, cement it as the software backbone of the energy transition.

Recommended for you...

Oracle Takes Control of TikTok’s Algorithm for US Users
Datamation Staff
Sep 23, 2025
Google Gems Sharing Could Topple ChatGPT’s Crown
Datamation Staff
Sep 19, 2025
Notion Unveils AI Agent for Workflow Automation
Datamation Staff
Sep 19, 2025
Google Chrome’s Free AI Agent Launches in US
Datamation Staff
Sep 19, 2025
Datamation Logo

Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.