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California just made history. On September 11, California State Assembly passed SB 243 with bipartisan support, putting the Golden State one step away from becoming the first in the nation to comprehensively regulate AI companion chatbots. The final vote happens today (September 12) in the state Senate. One vote left.
Political crosscurrents make this moment unusual. SB 243 is moving forward as Silicon Valley companies pour millions into pro-AI political action committees to influence elections, yet bipartisan support for the bill shows child safety is cutting through the usual divides.
Meanwhile, Anthropic announced support for the broader SB 53 legislation, breaking ranks with most major tech companies that oppose it. A crack in the wall of united resistance.
Earlier versions of SB 243 were even tougher, including bans on variable reward tactics designed to boost engagement. Those provisions were removed, for now, but lawmakers clearly signaled they could return if voluntary compliance fails.
Why this changes everything for AI’s future
The legislation passed just 24 hours ago could spark a national domino effect. As the first state to regulate AI companion chatbots, it sets a significant precedent for the rest of the country. The California Effect, where the state’s massive market pushes companies to adopt its standards everywhere, means these rules could become the de facto national standard by early 2026.
State Senator Steve Padilla emphasized that innovation and regulation are not mutually exclusive, saying both can be pursued at the same time. That is a pivot from the industry’s old move fast and break things mantra toward a steadier approach that prioritizes user safety.
Momentum built after several alarming incidents with vulnerable users, especially minors. Senator Padilla underscored safeguards for minors, from reminding them they are not talking to real people to connecting them with the right resources when needed.
This wave is not slowing. With 17 AI bills still under consideration as of just three days ago, California is positioning itself as the global leader in AI governance. Companies now face the real question, not whether more regulation is coming, but whether they can adapt fast enough to survive what arrives in just 16 weeks.
The golden age of unregulated AI development ended yesterday. Companies that get ahead of these changes will thrive; those that do not may not survive the new reality taking effect on New Year’s Day.