Clearly, open source marketing apps have their place. These days, marketing departments are responsible for a sizable percentage of enterprise application purchases and deployment decisions. In fact, Gartner has predicted that by 2017 chief marketing officers (CMOs) will spend more on IT than chief information officers (CIOs) do.
While the accuracy of that forecast is open to debate, marketing teams are certainly becoming more involved in the selection of software. The marketing automation industry alone is now worth an estimated $1.62 billion per year, and many marketing teams are also involved in choosing content management systems, customer relationship management, ecommerce software and other solutions.
With this new reality in mind, we've put together a list of the top open source marketing applications. The more marketing-specific projects are near the top of the list, and farther down you will find Web CMSes, CRM and ERP projects with noteworthy marketing features.
As always, if you know of additional projects that you believe should have been included on our list, feel free to make note in the Comments section below.
Mautic combines tools for social media marketing, lead management and email marketing in one unified platform that includes the abilities to create campaigns and run reports. It's available as an open source download or as a hosted service. Operating System: OS Independent.
This multi-function tool is primarily a Web content management and ecommerce solution that also has marketing automation features. It includes SEO, email marketing, social media, analytics and testing capabilities. Paid support and enterprise add-ons are available. Operating System: OS Independent.
Currently in private beta testing, CampaignChain aims to give marketers an integrated view of all their campaign activities across various channels. Interested users can download the software or sign up to be part of the service trial and receive a discount when the paid service goes live. Operating System: OS Independent.
OpenEMM boasts features like template-based HTML mailings, automatic bounce management, open and link tracking, real-time statistics, time-driven import and export, and more. It has been downloaded more than half a million times. Users who prefer a cloud-based solution, can purchase EMM on an SaaS basis from the same organization. Operating System: Windows, Linux, OS X.
Inker describes itself as "a front-end CSS and HTML email framework and delivery API that will change how you think about one-to-one emails in your company." It handles both coding and delivery. Operating System: OS Independent.
Open Source Marketing isn't so much an application as a methodology and platform for applying open source principles to the discipline of marketing. It allows all kinds of organizations to share marketing intelligence and reuse the core processes developed by the organization behind the project. That organization also sells related services and training. Operating System: N/A
Calligra is a complete office productivity suite with Microsoft-compatible word processing and spreadsheet software. It also has a vector drawing application called Karbon, a sketching and painting application called Krita, and a diagraming tool called Flow. Operating System: Windows, Linux, OS X
Short for GNU Image Manipulation Program, Gimp is a full-featured, professional-caliber photo editing program. Its capabilities are very similar to those of Adobe Photoshop. Operating System: Windows, Linux, OS X
Another professional-quality tool, Inkscape is a vector graphics program that rivals Adobe Illustrator and Corel Draw. Key features include multiple drawing tools, shape tools, text tools, cloning, transformations, grouping, layers, fills, node editing, path simplification and much more. Operating System: Windows, Linux, OS X
Also suitable for use by professionals, Scribus is an open source page layout/desktop publishing application that can be used to create digital or printed documents. It has been called “one of the most powerful and useful open-source projects out there.” Operating System: Windows, Linux, OS X
In addition to its features for sales and customer service teams, this Web-based CRM solution includes multiple features for marketers, including lead tracking, targeted email campaigns and survey capabilities. In addition to the open source version, a paid, supported version is also available. Operating System: Windows, Linux, OS X.
This full-featured CRM solution combines groupware functionality (email, calendar and contacts) with sales force automation, marketing automation, customer service and analytics features. Paid support and custom development are available through partners. Operating System: OS Independent
Marketing features in SplendidCRM include campaigns, email marketing, Web-to-lead capture and Twilio and Twitter integration. It comes in multiple on-premise and cloud-hosted versions, both free and paid. Operating System: Windows
One of the most popular open source CRM applications available, Sugar offers numerous tools for marketers, such as campaign management, marketing automation, email marketing, marketing analytics, social management and data enrichment. The company offers multiple paid versions, as well as the open source version. Operating System: OS Independent
Boasting millions of downloads, vTiger offers both paid cloud-based versions and a free open source version. Note that in order to get marketing features like email marketing, users will need either the Sales Edition or Ultimate Edition, both of which require a fee. Operating System: Windows, Linux, iOS, Android
This CRM tool gives marketers the ability to capture Web leads, track Website visits, draft and track emails, and automate and manage campaigns. It comes in a cloud-based version that runs on AWS or in an open source version. Operating System: Windows, Linux, OS X
Bitweaver aims to make it easy for non-technical staff, like the marketing team, to add content to corporate or small business websites. It includes tools for adding articles, blogs, calendars and image galleries, and multiple add-ons are available. Operating System: OS Independent.
DNN, formerly known as DotNetNuke, promises the ability to power "rich interactive websites and intranets." It includes SEO management, content analytics, content personalization, responsive templates, engagement analytics, advocate marketing and integration with numerous third-party services, including Google Analytics, Marketo, Dropbox, Facebook, Twitter and LinkedIn. Paid versions are sold under the Evoq brand name. Operating System: Windows
Used by organizations like the BBC, NBC, MTV UK, Amnesty International, the University of Oxford and many government agencies, Drupal is one of the most popular CMSes in the world. The latest version, Drupal 8, features contributions from more than 3,200 developers and features more than 200 improvements. Operating System: OS Independent.