Survey Finds Little Interest in Windows 8

Many consumers hadn't ever heard about Microsoft's new operating system.

Tech insiders may have been anxiously awaiting the release of Windows 8, but it appears the general public wasn't nearly as interested. A new poll found that that a majority of consumers surveyed weren't aware of the new operating system, and those who had heard of it weren't very interested in purchasing a new Windows 8 system.

According to the AP report, "The phone survey of nearly 1,200 adults in the US by The Associated Press and GfK found 52% had not even heard of Windows 8, leading up to Friday's release of the redesigned software. Among the people who knew something about the new operating system, 61% had little or no interest in buying a new laptop or desktop computer running on Windows 8, according to the poll. And only about a third - 35% - of the people who had heard about the new system believed it would be an improvement."

CNET's Charlie Osborne added, "This consumer ambivalence was also reflected when asked about Microsoft's just-launched tablet, the Surface. Sixty-nine percent of respondents expressed no interest in buying one of the tablets, which has been touted as a potential competitor for Apple's iPad and Google's Nexus 7."

But SlashGear's Eric Abent questioned the methodology of the poll. "It’s true that Windows 8 signals a pretty radical departure from previous Windows installments, but we’re not entirely sure this poll is asking all of the questions it should," he wrote. "The fact that 52% of respondents hadn’t even heard of Windows 8 is definitely surprising, but where’s the question about the intent to upgrade? We know that a significant percentage of those polled have no interest in buying a new computer running Windows 8, but is that disinterest still present when far cheaper upgrades are brought into the equation?"

PCMag's Chloe Albanesius noted, "Microsoft has said repeatedly that Windows 8 is a 're-imagining' of the Windows operating system. Specifically, it splits the OS between the traditional desktop mode with which most Windows users are familiar and a tiled, touch-centric interface similar to the Windows Phone interface. That interface, previously known as Metro, is a bit more useful when you have a touch-based laptop or tablet. As a result, it might not make sense for people to upgrade to Windows 8 from Windows 7. Microsoft, however, is pushing a rather Apple-like vision of connected devices; the same interface across PCs, tablets, and smartphones. Until then, though, there will likely be a learning curve when it comes to Windows 8."




Tags: Microsoft, Windows 8, tablet, survey, Surface


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