Apple to iPod Fans: Get Ready to Rock

The buzz machine is in gear for new iPods expected at September 9 event in San Francisco.
Posted September 6, 2008
By

David Needle


Apple (NASDAQ: AAPL) has e-mailed the tech press invites to a media event next Tuesday titled "Let's Rock" with an image of a man jumping in the air while he listens to an iPod. And one more bit of text, "playing soon."

The invite just about confirms rumors that have swirled for some time that Apple plans to release new versions of its popular music player. Two analysts quoted by Reuters said they expect Apple to announce price reductions in its iPod Touch device because it sells for more ($299) than the more full-featured iPhone ($199, plus monthly service charges).

"I'm not expecting anything revolutionary," Pacific Crest Securities analyst Andrew Hargreaves told Reuters.

But another analyst is convinced Tuesdays debut will be more than what would be considered minor upgrades, like price cuts, additional storage and new colors.

"From what we've heard from the folks at Apple, this is going to be a pretty big announcement," Creative Strategies analyst Ben Bajarin told InternetNews.com.

Bajarin thinks Apple is going to extend or enhance the software functionality of the iPod nano and Shuffle so they can run some of the growing list of applications designed for the iPhone and iPod Touch at Apple's App Store.

"The App Store is so central to Apple's strategy that it has to keep attracting more developers," said Bajarin. "With