Mobility and Digital Workspaces Promote Positive ROI

Businesses that invest in mobile initiatives are getting a lot of bang for their buck, finds a new study from VMware.

VMware today released the results of its latest survey, the 2016 State of the Digital Workspace Report, and it spells good news for businesses that embrace mobile workstyles.

After polling 1,263 IT influencers and business decision makers, the virtualization and enterprise mobility management solutions provider found that on average, investments in business mobility generated a 150 percent return on investment (ROI). Among businesses that have successfully implemented digital workspace technologies, 41 percent reported an improvement management cost and 39 percent of business decision makers said they were enjoying lower user support costs.

"Digital Workspaces aggregate devices (MDM), applications (MAM) and services (VDI [virtual desktop infrastructure] and published applications) while securely managing them through unified common access and identity (identity management)," Kevin Strohmeyer, senior director of Product Marketing at VMware's End-User Computing division, told Datamation. "A successful digital workspace strategy includes supporting any device type and OS, with the flexibility to handle any ownership model," often involving a mix of corporate-owned, shared and personal devices, he continued.

What's more, digital workspaces enable businesses to more quickly adapt to the rapidly-evolving mobile landscape and pounce on revenue-boosting opportunities.

"By implementing a digital workspace solution, enterprises can help IT harness the rapid changes consumerization is bringing to their businesses," Strohmeyer said. "The digital workspace is a holistic change in the way end-user services are delivered by IT, enabling organizations to deliver the apps and data employees need to work across any device."

For many organizations, kicking off a mobile program can help them find new ways of drumming up additional business. Nearly half (48 percent) of those polled said their mobility efforts helped them introduce new revenue streams at a faster clip.

Essentially, business transactions and customer engagement efforts no longer have to wait for workers to return to their desks or crack open a laptop.

"Digital workspaces enable enterprises to be agile and roll out new apps and services wherever needed. In financial and retail sectors this could mean improving customer experience and engagement by putting tablets in the hands of employees allowing them to have interactive conversations backed-up by the information they need," Strohmeyer said. "Whether ordering special order cabinetry or applying for a new loan product, the process is completed in the moment rather than hoping the customer wants to follow up."

Pedro Hernandez is a contributing editor at Datamation. Follow him on Twitter @ecoINSITE.




Tags: mobility, ROI, VMware, digital workplace


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