dcsimg

Appraising Your Investment In Enterprise Web Analytics

SHARE
Share it on Twitter  
Share it on Facebook  
Share it on Google+
Share it on Linked in  
Email  

Forrester: This Forrester study commissioned by Google made five key findings:

Free Web analytics take residence within the enterprise. A staggering 53% of enterprises surveyed currently use a free technology solution as their primary Web analytics tool, and 71% use free tools in some capacity.

The merits of free are compelling. Among respondents currently paying for their primary Web analytics tools, 66% would consider displacing them with a free alternative.

Balancing costs and benefits requires introspection. We found that 52% of practitioners employing both free and fee-based solutions fail to effectively use more than half of the capabilities offered by their tools.

Reliability and ease of use are characteristics that enterprises crave.

Organizations are approaching a point of inflection. Nearly two-thirds of enterprises would abandon their current Web analytics provider given the right circumstances.

Submit a Comment

Loading Comments...

NewsletterDATAMATION DAILY NEWSLETTER

SUBSCRIBE TO OUR IT MANAGEMENT NEWSLETTER