dcsimg

Google Breaks Its Own Rules in Sponsored Post Campaign

Download the authoritative guide: Cloud Computing 2018: Using the Cloud to Transform Your Business

SHARE
Share it on Twitter  
Share it on Facebook  
Share it on Google+
Share it on Linked in  
Email  

Search Engine Land: Google appears to be running a sponsored post campaign for its Chrome browser that breaks its own rules about paying for links in order to boost search rankings. A Google search for "This post sponsored by Google" finds more than 400 blog posts that appear to have been written as part of a campaign marketing Chrome to small businesses. The posts link directly to the Google Chrome download page, in violation of Google's policies about paid posts.

Last year, Google penalized JCPenney, Overstock and Forbes for similar campaigns. It has also penalized tow of its own companies -- BeatTheQuote and Google Japan -- in previous years. Will it also drop Chrome down in the search rankings?

Submit a Comment

Loading Comments...

NewsletterDATAMATION DAILY NEWSLETTER

SUBSCRIBE TO OUR IT MANAGEMENT NEWSLETTER