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Network World: In its annual Hype Cycle report, Gartner says that some of the confusion about cloud computing could cause some organizations to turn away from the technology. Specifically, it accuses some vendors of "cloud-washing," advertising services as cloud computing when they don't have all the features usually associated with true cloud-based services.
"Confusion remains the norm," stated the report. "Many misconceptions exist around potential benefits, pitfalls and, of course, cost savings. Cloud is often part of cost-cutting discussions, even though its ability to cut costs is not a given. There are also many reasons to talk about the capabilities enabled by cloud computing: agility, speed and innovation. These are the potential benefits that can be overlooked if hype fatigue sets in."