Gartner: CRM, Cloud Computing Will Drive Enterprise IT Spending

The firm anticipates a rise in global spending related to both on-premise and cloud-based applications.


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A new report from market research firm Gartner predicts that enterprises will be increasing their software budgets over the next two years. Specifically, companies will likely be spending more on customer relationship management (CRM) applications and cloud computing. The report also found regional differences, with higher spending increases in emerging markets than in mature markets.

According to the press release, "Greater adoption of on-premises and software as a service (SaaS) will drive a modest increase in worldwide software spending through 2014, according to a recent survey by Gartner, Inc. Gartner conducted the large-scale enterprise IT spending study through the third quarter of 2012 for analysis of enterprises' IT budget spending plans for 2013 and 2014."

Computerworld's Chris Kanaracus reported, "Customer relationship management software will be the top priority for additional spending on enterprise applications around the world this year and next, according to newly released data from analyst firm Gartner. The category edged out enterprise resource planning (ERP), which took up the second-highest spot, with office suites coming in third, according to Gartner."

Nathan Eddy from eWeek added, "Greater adoption of on-premises software licenses and software as a service (SaaS) will drive a modest increase in worldwide software spending through 2014, according to a survey by IT research firm Gartner. However, the report also noted that regions with higher IT maturity, such as North America and Western Europe, expect lower or no budget increases over the next two years."

CBR noted, "The report revealed that the public cloud has been witnessing growth in North America and Western European markets, while emerging markets prefer private cloud.... North America and Western Europe regions are expected to witness low budget rises over the next two years, while Eastern Europe, Latin America and Asia/Pacific, would witness the largest budget rises in software spending. The report also revealed that new software licenses are important priority in emerging regions, with 69% of survey respondents expecting new software license budgets to increase in 2014, over 47% from mature regions."

Tags: cloud computing, software, SaaS, CRM, applications, Gartner

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