For Impatient Web Users, an Eye Blink is Just Too Long to Wait

Google researchers say a 400 ms delay in loading a page can cause people to change their Internet usage.


How to Help Your Business Become an AI Early Adopter

Economic Times: Web users aren't willing to wait an extra second or two for Web pages to load anymore. In fact, Google researchers have found that a delay as short as 400 ms, literally the time it takes to blink an eye, can cause Internet users to change their habits. According to Microsoft's Harry Shum, "Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web." In other words, customers will switch to a competitor's service or site if it is just 250 ms faster than the one they are currently using.

Because they know how much speed matters, most search engines, including Microsoft's Bing and Google, load in less than a second. The average for other sites is 3.5 seconds for U.S. users on PCs and 9 seconds for those on mobile phones.

Tags: Google, Microsoft, Web, Internet

0 Comments (click to add your comment)
Comment and Contribute


(Maximum characters: 1200). You have characters left.



IT Management Daily
Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that datamation.com may send you Datamation offers via email, phone and text message, as well as email offers about other products and services that Datamation believes may be of interest to you. Datamation will process your information in accordance with the Quinstreet Privacy Policy.