Enterprise Will Spend $19 Billion on Apple Hardware in 2012

By 2013, large organizations could spend up to $28 billion on iPads and Macs, says Forrester.

All Things D: A new report from Forrester Research finds Apple making unexpected gains among enterprise customers. Thanks in part to the "Bring Your Own Device" phenomenon, enterprises will likely spend $10 billion on iPads this year, says Forrester. That's a 68 percent increase over 2011. Similarly, the researchers say big companies will spend $9 billion on Macs in 2012, a 45 percent year-over-year increase.

For 2013, Forrester predicts enterprise spending on iPads could hit $16 billion, with the Mac spend topping $12 billion.

“The biggest disruptive force in the computer equipment market thus is … Apple,” said the report. “This is a surprise, because Apple has not and does not directly address the corporate market, while turning a wide variety of consumer technology markets upside-down. But its rapid growth in the corporate market has been the big surprise of 2011, and it will be even more of a factor in 2012.”

Tags: iPad, Apple, Mac, Enterprise

0 Comments (click to add your comment)
Comment and Contribute


(Maximum characters: 1200). You have characters left.



IT Management Daily
Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that datamation.com may send you Datamation offers via email, phone and text message, as well as email offers about other products and services that Datamation believes may be of interest to you. Datamation will process your information in accordance with the Quinstreet Privacy Policy.