Apple Again the World's Most Valuable Brand

IBM and Google came in second and third; Microsoft was fifth.


You Can't Detect What You Can't See: Illuminating the Entire Kill Chain

Cnet: Tech firms dominated Millward Brown Optimor's annual BrandZ list of the world's most valuable brands. For the second year in a row, Apple came in first with a brand name worth $183 billion. IBM, last year's number three, came in second, and Google, last year's number two, came in third. Microsoft placed fifth. McDonald's, at number four, was the only non-technology company in the top five.

The only other technology company in the top 20 was Facebook at number 19.

Tags: Facebook, Google, Microsoft, IBM, Apple

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