Amazon Could Sell 12 Million Fires in 2012

An analyst predicts Amazon will capture 15 percent of the tablet market.

All Things D: Citi analyst Mark Mahaney has predicted that Amazon will sell 12 million Kindle Fire tablets in 2012. That would give it a 15 percent share of the tablet market, which is currently dominated by Apple's iPad 2. And it would generate $3.2 billion in revenue for Amazon.

“The path is clear,” said Mahaney. “With an aggressive pricing strategy, an unmatched content cross-sell opportunity, a market-smart form factor, and probable product improvements — Amazon can own a substantial segment of the Tablet market.”

Tags: kindle fire

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