New Netbook Due From Sony

Due in August, the new netbook is expected to retail for about $600.

TOKYO (Reuters) - Sony Corp said on Tuesday it plans to launch a new Vaio laptop that will sell for around 60,000 yen ($629) in Japan in August, making an entry into the fast-growing netbook market.

Netbook PCs are smaller and cheaper than traditional notebook computers and optimised for simpler computing tasks such as Web browsing and email.

Pioneered by Taiwan's Asustek in 2007, other global brands such as Acer Inc, Hewlett-Packard Co and Dell Inc have pushed out their own lines since then.

Sony, the last major PC maker to enter the netbook segment, hopes the new product's design and high-resolution display will help the consumer electronics giant establish a presence in the market, a company spokeswoman said.

The new Sony machine, equipped with Microsoft Corp's Windows XP operating system and Intel Corp's Atom processor, will have an LCD display with a resolution of 1,366-by-768 pixels, compared with the 1,024-by-600-pixel displays that are widely used in other netbooks.

Sony declined to unveil its sales target for the new netbook model, but the company aims to boost its overall Vaio PC sales to 6.2 million units in the year to March 2010 from 5.8 million units a year earlier.

Global netbook PC shipments in 2009 are likely to more than double from a year earlier to 26.4 million units, according to research firm IDC.

Copyright 2009 Reuters. Click for restrictions.

Comment and Contribute


(Maximum characters: 1200). You have characters left.



IT Management Daily
Don't miss an article. Subscribe to our newsletter below.

By submitting your information, you agree that datamation.com may send you Datamation offers via email, phone and text message, as well as email offers about other products and services that Datamation believes may be of interest to you. Datamation will process your information in accordance with the Quinstreet Privacy Policy.