Download the authoritative guide: Cloud Computing 2018: Using the Cloud to Transform Your BusinessFor all its faultsand, yes, it does have a fewthe iPhone delivers the best mobile Web experience on the market. So it should come as no surprise that, according to recent research by M:Metrics, iPhoners access the Web through the device's easy-to-use Safari application far more than users of other smartphones do through their browsers.
So while 58 percent of smartphone users connect to the Internet for news and information, a far larger percentage, 85 percent, of iPhone users do the same, M:Metrics reports. Only 13 percent of standard cell phone users access the Web from their mobile handsets.
It's not just the superiority of Safari that's made the iPhone such a much-used conduit to the Web. The mini applications known as Widgets that Apple bundles with the iPhone and AT&T's unlimted plan for data access are important too.
"Our data shows that once the fear of surprise data charges is eliminated, mobile content consumption increases dramatically, regardless of device," said M:Metrics senior analyst Mark Donovan, while the "iPhone's widgets are an effective means to drive mobile content consumption"
Here are some additional things M:Metrics found out in its latest study:
"The iPhone has certainly delivered on its hype," observed Donovan. "Beyond a doubt, this device is compelling consumers to interact with the mobile Web, delivering off-the-charts usage from everything to text messaging to mobile video."
This article was first published on SmartPhoneToday.com.